Director of Digital Insights

Position Summary

The Director of Digital Insights serves as a hands-on strategic insights partner within marketing, conducting high-priority analysis while leading a team that supports digital analytics. This role translates web and social performance data into actionable insights that inform content and channel strategy, testing priorities, optimization opportunities, and business decisions.

Digital Insights and Audience Strategy

• Conduct high-priority social and web analyses across content, campaigns, and user journeys to identify key drivers, opportunities, and risks
• Translate data into clear, actionable insights that inform web and social strategy, prioritization, resource allocation, and investment recommendations
• Anticipate priority business questions and deliver concise analyses that explain what is happening, why it matters, and what action stakeholders should take
• Evaluate how social activity connects to website behavior and user journeys, identifying opportunities to improve engagement, experience, and conversion outcomes
• Shift stakeholders from reactive reporting requests to proactive, insight-driven decision-making
• Identify meaningful audience behaviors and segments across social and web experiences to inform content, engagement, and journey strategy
• Apply performance and behavioral insights to improve content relevance, social engagement, website experience, and conversion
• Continuously evaluate web and social performance to refine optimization priorities, testing plans, and future investment decisions
• Leverage AI-assisted tools to accelerate analysis, insights and hypothesis generation across web and social data

Optimization and Digital Performance Leadership

• Identify high-impact optimization opportunities across web experiences, social content, and connected user journeys
• Define and lead prioritized web test-and-learn roadmaps aligned with audience needs, business goals, and high value optimization opportunities
• Influence teams to embed testing and optimization into planning and execution
• Translate experiment results into clear decisions, actionable recommendations, and next steps
• Drive the impact of insights by building stakeholder alignment around recommendations, supporting adoption, and measuring resulting performance improvements
• Partner with stakeholders to ensure learnings are applied and integrated into future strategies
• Use audience behaviors and journey patterns to identify opportunities for web personalization, content optimization, social engagement, and conversion improvement
• Lead, coach, and develop a small digital analytics team, setting clear priorities, supporting professional growth, managing workload, and ensuring high-quality delivery
• Manage day-to-day performance and development of direct reports, including goal setting, regular feedback, coaching, and professional development
• Set team priorities, allocate work, and provide guidance and oversight to ensure strong execution and alignment with broader team and organizational goals

Strategic Partnership and Influence

• Work closely with social media, web, content, marketing, and fundraising stakeholders as a strategic insights and optimization partner
• Partner with teams to connect web and social insights to broader business goals, measurement priorities, and decision-making

Qualifications and Skills

• Relevant experience in digital analytics, web and social insights, experimentation, or optimization, including experience leading cross-functional initiatives, developing team members, and influencing senior stakeholders
• Track record of conducting hands-on social and web analysis and using digital insights, testing, and optimization to improve content effectiveness, audience engagement, user experience, conversion, and broader web and social strategy
• Demonstrated experience developing hypotheses, prioritizing opportunities, designing and executing web A/B or multivariate tests, interpreting results, building evidence-based testing roadmaps and aligning partners around measurement
• Strong analytical and critical thinking skills, with a hypothesis-driven, curious, and solutions-oriented approach and the ability to synthesize findings across web analytics, experimentation, UX behavior, social analytics, and social listening platforms
• Familiarity with BI and visualization tools such as Domo, Tableau, or Power BI
• Strong written and verbal communication skills, including the ability to translate complex data into clear, actionable insights and compelling stories for non-technical audiences
• Ability to influence outcomes through clear insights, strong cross-functional collaboration, and a stakeholder focused approach
• Strong working knowledge of web analytics, experimentation, UX insight, social analytics, and social listening tools, such as Google Analytics, Adobe Analytics, Sprout Social, Brandwatch, Meltwater, Optimizely, Contentsquare, or comparable platforms
• Ability to assess data quality and identify the most reliable evidence for decision-making
• Familiarity with underlying data structures and measurement approaches, with the ability to actively partner on measurement design, guide implementation work, and provide quality oversight without serving as the primary technical implementer