Director of Franchise Digital Strategy & AI Innovation

Main Responsibilities

• Precision Marketing Strategy: Develop and execute segment-specific marketing strategies using data-driven audience insights, predictive targeting, and AI-powered personalization to optimize HCP and patient engagement across all touchpoints.
• Content Strategy Across Segments: Lead the creation and governance of content strategies tailored to distinct customer segments, ensuring relevant, compliant, and high-impact messaging across channels and therapeutic areas.
• AI & ML Innovation: Champion the integration of AI/ML technologies — including recommendation engines, NLP-driven content optimization, and predictive analytics — to enhance marketing effectiveness and personalization at scale.
• Performance & Analytics: Define KPIs and measurement frameworks to track segmentation effectiveness, content performance, and ROI; deliver regular insights to franchise leadership.
• Cross-Functional Partnership: Collaborate with Commercial, Medical Affairs, Regulatory, and IT teams to align digital and content strategies with franchise business objectives.

About You

• Bachelor's degree in Marketing, Business, Digital Strategy, Computer Science, or related field
• 10+ years of progressive experience in digital strategy or precision marketing, with at least 5 years in leadership roles
• 5+ years of experience in AI/ML implementation within marketing or content contexts
• 5+ years in healthcare, pharmaceutical, or life sciences industry
• Proven track record delivering measurable business results through segmentation and content strategy
• MBA or advanced degree preferred
• AI/ML applications: predictive analytics, NLP, recommendation engines, and personalization platforms
• Customer segmentation tools and audience analytics platforms
• Content management systems and digital asset management
• Marketing automation and CRM platforms (e.g., Veeva, Salesforce)
• Customer data platforms (CDPs) for precision targeting
• Omnichannel marketing strategy and execution
• Data analytics and business intelligence tools
• Healthcare regulatory compliance (FDA, EMA)
• Demonstrated success managing cross-functional teams within franchise or brand structures
• Track record of building high-performing digital and content strategy teams
• Experience presenting business performance and digital strategy outcomes to senior and C-level leadership
• Proven ability to influence and drive change across large, matrixed organizations

Preferred Qualifications

• MBA or advanced degree in a relevant field
• Experience with pharmaceutical product launches and lifecycle management
• Background in management consulting or digital transformation with a growth focus
• Certification in project management (PMP) or agile methodologies

Key Competencies

• Strategic Thinking: Translates franchise business objectives into actionable precision marketing roadmaps
• AI Innovation Leadership: Drives adoption of AI/ML solutions to scale personalization and content optimization
• Content Strategy: Develops segment-specific content frameworks that resonate across HCP and patient audiences
• Data-Driven Decision Making: Leverages analytics and segmentation insights to optimize targeting and measure impact
• Customer-Centricity: Deep understanding of HCP and patient behaviors within the franchise's therapeutic area
• Collaborative Leadership: Builds alignment across diverse stakeholders while maintaining focus on franchise goals
• Results Orientation: Relentless focus on measurable outcomes, ROI, and continuous performance improvement
• Agility & Adaptability: Pivots strategies quickly based on market signals, data insights, and business needs