Director of Marketing-US Specialty Animal Health Products

Essential Duties & Responsibilities

Marketing & Brand Leadership

• Develop and execute the U.S. marketing strategy for assigned animal health portfolio(s), aligned with overall business objectives.
• Serve as the senior marketing owner for designated priority brands, with accountability for brand strategy, positioning, differentiation, growth plans, and lifecycle management.
• Lead annual brand planning, including market assessment, customer segmentation, competitive analysis, business objectives, strategic priorities, and tactical plans.
• Identify and capitalize on market opportunities, emerging trends, unmet customer needs, and competitive threats.
• Develop strategies to maximize product adoption, customer value, revenue growth, and profitability.
• Translate market research, customer insights, sales data, and competitive intelligence into clear commercial strategies.
• Establish and monitor key brand performance metrics and adjust strategies based on business results.

People Leadership & Product Management

• Directly manage and develop Product Managers, providing strategic direction, coaching, prioritization, and performance management.
• Set clear objectives, priorities, decision rights, and performance expectations for Product Managers and other marketing team members.
• Build the capabilities of the marketing organization through coaching, mentoring, talent development, and succession planning.
• Ensure Product Managers develop high-quality brand strategies and execute effectively against agreed business priorities.
• Foster a collaborative, results-oriented marketing culture that encourages innovation and customer-focused decision making.

Commercial & Cross-Functional Leadership

• Partner closely with sales leadership, marketing operations and medical affairs to translate marketing strategy into effective commercial execution and field force engagement.
• Lead cross-functional teams involving Sales, Medical Affairs, Regulatory, Market Access, Finance, Supply Chain, and other functions.
• Serve as a senior marketing representative on major business initiatives, product launches, and strategic projects.
• Ensure alignment between marketing strategy, customer needs, field execution, and financial objectives.
• Develop compelling sales and customer-facing materials, campaigns, programs, and other commercial resources.
• Lead or support new product launches, indications, line extensions, partnerships, and other growth initiatives.

Business & Financial Management

• Own or contribute significantly to brand and portfolio revenue, market share, and profitability objectives.
• Develop annual marketing budgets and ensure effective allocation of resources across brands and initiatives.
• Analyze financial and commercial performance and identify actions to improve business results.
• Build business cases and recommendations for investments, new opportunities, and portfolio priorities.
• Communicate brand and portfolio performance, risks, opportunities, and recommendations to senior leadership.

Market & Customer Insight

• Develop a deep understanding of veterinarians, pet owners, distributors, online retailers, and other relevant animal health customers.
• Leverage primary and secondary market research to identify customer needs and growth opportunities.
• Monitor competitive activity, market dynamics, pricing, treatment trends, and changes in the animal health environment.
• Ensure customer insights are incorporated into brand strategy and commercial execution.

Required Qualifications

• Bachelor's degree in Marketing, Business, Animal Science, Life Sciences, or a related field; advanced degree preferred.
• 10+ years of progressive marketing, commercial, or brand management experience, preferably within animal health, pharmaceuticals, biotechnology, or another related industry.
• Demonstrated experience managing and developing marketing professionals, including at least 5 and ideally 7+ years of direct leadership of Product Managers.
• Proven success developing and executing brand strategies that deliver measurable business results.
• Experience leading cross-functional teams and influencing senior stakeholders.
• Strong commercial and financial acumen with the ability to connect marketing activities to revenue and profitability.
• Experience with product launches, lifecycle management, market development, and customer segmentation.
• Strong analytical, strategic planning, communication, and presentation skills.
• Ability to balance strategic portfolio leadership with hands-on ownership of important brands.
• Willingness to travel up to 30% of the time.

Leadership Competencies

• Strategic and commercial mindset
• Strong people leadership and talent development
• Customer-centric decision making
• Brand and portfolio management expertise
• Cross-functional influence and collaboration
• Financial and business acumen
• Data-driven decision making
• Executive communication
• Ability to prioritize and execute in a complex environment
• Entrepreneurial mindset and bias toward action