Director of Product Marketing

Role Objectives and Responsibilities

Product Marketing & Go-to-Market

• Own market segmentation, buyer personas and prioritization across customers - pharma and biotech, and health system partners.
• Craft positioning, messaging, and tailored pitches for each persona and segment, and equip the Commercial team with the narratives and materials to win.
• Consolidate competitive research across the various NPM functions and translate it into clear differentiation for NPM's proECA offerings.
• Plan and run launch campaigns for new products, indications, and capabilities, measured against pipeline and revenue goals.

Evidence-Based Scientific Communication

• Own communication strategy and campaigns for scientific and medical audiences on both sides of our work: biopharma and health systems.
• Turn NPM's data, methods, and results into credible content: white papers, case studies, scientific publications, webinars, and linked campaigns.
• Partner with clinical, quantitative science, and regulatory/compliance teams to keep every claim accurate and defensible.

Conferences & Thought Leadership

• Own NPM's conference strategy across oncology, regulatory science, and drug development forums, including abstracts, booth presence, and event campaigns.
• Secure and prepare speaking engagements for the leadership team.
• Build a thought leadership roadmap that positions NPM as the authority on prospective ECAs and regulatory-grade evidence for biopharma R&D.

Social Media & Executive Visibility

• Own social media strategy and campaigns for the company and its leadership team, with an evidence-focused, conviction-driven voice.
• Write and coordinate executive content that showcases the team's expertise in oncology, research, epidemiology, quantitative science, and clinical development.
• Manage marketing budgets, agencies, and contractors.

Education, Experience, Behavioral Competencies, & Skills

• 10+ years of B2B marketing experience in life sciences, health data, clinical research, or health technology, with at least 3 years in senior or leadership roles.
• Bachelor's degree in a scientific discipline, such as biology, biomedical science, chemistry, pharmacology, or epidemiology.
• Fluency in oncology clinical research and data concepts and the ability to simplify them for broad communication.
• Working understanding of clinical trial operations, FDA guidance on externally controlled trials, and how sponsors use evidence in regulatory decisions.
• Exceptional storytelling and a record of developing compelling messaging that moves expert audiences.
• A track record in product marketing and GTM: segmentation, persona development, competitive analysis, positioning, and launches.
• Experience running conference programs, speaking engagements, and executive social media at a company selling to pharma, biotech, or health systems.
• A self-sufficient, hands-on operator who delivers results independently.

Bonus

• Advanced degree (PharmD, MPH, MS) in a scientific, clinical, or public health field.
• Experience marketing ECAs, clinical trial solutions, real-world data, or data-as-a-service products to pharma and biotech.
• Experience in medical communications, medical affairs, or scientific publications.
• Early to mid stage, high-growth startup experience.

Travel Requirements: Up to 40% travel