Director of Sales and Marketing (Full-Time) - Forest Ridge
Navion Senior Solutions
Summary
Forest Ridge is seeking a high-performing Senior Living Sales & Marketing Director. You will be responsible for leading all sales and marketing activity, including community engagement, referral source outreach, lead generation, fielding inquiries, leading tours, and closing. The objective is to support prospective residents and their family members as they evaluate senior care options and to help them understand that Navion is the best senior housing option for them. Sales director duties will include hitting annual targets, building relationships and understanding customer trends.
Job description
Responsibilities
- Develop and implement comprehensive sales strategies to drive occupancy success.
- Establish a method of monitoring expected outcomes and effectiveness of marketing and sales programs.
- Plan and implement marketing activities and events.
- Monitor and maintain budget.
- Collaborate with ED and RSDM to determine advertising needs and implements.
- Meet all monthly sales activity standards including follow up calls, professional sales calls, event planning and monthly lead bank mailings.
- Meet the community’s move-in and census goals each month or identify barriers for meeting the goals.
- Respond and follow-up to inquiries in a positive and timely manner.
- Develop a strong network of professional and agency referral sources.
- Host and attend community events and develop positive community relations.
- Research and maintain information on local competition including rates, specials, services, etc.
- Implement and monitor a move-in system to ensure all resident records are complete prior to admission.
- Maintain new residents and inquiries in the Move-In database.
- Prepare and distribute mailings to prospective and current residents.
- Provide required information and communicate effectively with other team members about move-in activity and resident/family needs.
- Complete weekly and quarterly census reports.
- Select and order promotional supplies while staying within the budget.
- Schedule presentations with prospective residents and families, ensuring that presentations are effective and accurate.
- Support DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy.
Qualifications
- Proven sales executive experience, meeting or exceeding target
- Proven ability to drive the sales process from inquiry to close
- Proven ability to articulate the distinct aspects of Navion Senior Solutions offerings
- Ability to position Navion against competitors
- Ability to work well with others and promote a team environment
- Excellent listening, negotiation and presentation skills
- Excellent verbal and written communications skills
Requirements
- Proven sales executive experience, meeting or exceeding target
- Proven ability to drive the sales process from inquiry to close
- Proven ability to articulate the distinct aspects of Navion Senior Solutions offerings
- Ability to position Navion against competitors
- Ability to work well with others and promote a team environment
- Excellent listening, negotiation and presentation skills
- Excellent verbal and written communications skills
Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Retirement Plan
- Paid Time Off
- Short & Long Term Disability
- Life Insurance
- Career Advancement Opportunities
Company overview
Navion Senior Solutions is a healthcare organization specializing in senior living and assisted care services. The company focuses on providing comprehensive care solutions for elderly individuals, likely operating senior living communities, assisted living facilities, or memory care centers. As a provider in the senior care sector, Navion Senior Solutions addresses the growing needs of the aging population by offering various levels of care and support services. The organization's mission centers around enhancing the quality of life for seniors through personalized care plans, professional medical support, and comfortable living environments. Operating within the broader healthcare industry, Navion Senior Solutions plays a crucial role in the continuum of care for older adults, potentially offering services ranging from independent living to skilled nursing care. The company's approach likely emphasizes dignity, independence, and comprehensive wellness for residents while providing families with peace of mind regarding their loved ones' care and safety.