Director of Strategy and Integration | Corpus Christi LTACH

Responsibilities

• Demonstrates the ability to lead and motivate staff (Clinical Navigators, Physician Navigators & Admissions Manager) to achieve organizational goals.
• Serves as the primary liaison for referral sources and for physicians.
• Assists in the development of market specific strategies to support strategic plans and goals.
• Monitors daily, weekly, monthly and year-to-date trends (referral patterns from physicians, facilities and acute care discharge planners), stays abreast of market competition and adjusts case finding strategies to maximize staff resources and facilitate patient admissions.
• Provides monthly updates and communicates regularly with management to ensure strategies align with system goals.
• Conducts needs assessment surveys with key stakeholders (community, patients, families, physicians, referral sources and PAM Health Board) to identify service needs and opportunities for program development.
• Documents feedback on Upshot.
• Sets expectations for staff to offer exemplary customer service.
• Develops and coordinates initial and ongoing sales training for Clinical Navigators and Physician Navigators to effectively transfer learning objectives and ensure a high level of customer service and satisfaction with referral sources.
• Conducts bi-weekly marketing meetings with Clinical Navigators and Physician Navigators to ascertain market trends and evaluate key initiatives.
• Provides direct and/or indirect supervision, coaching, counseling, and performance appraisal for Clinical Navigators, Physician Navigators and Admissions Manager.
• Trains staffs to be effective in presentation, tours, and community outreach as needs are identified.
• Provides back-up for Physician Navigators and Clinical Navigators as necessary.
• Provides in-service training and consultation to system staff on marketing efforts upon request.
• Communicates continually with management about marketing-related needs and activities.
• Directs facility marketing initiatives and referral finding strategies.
• Works collaboratively with Admissions to facilitate the referral process.
• Assists in providing options to referral sources for all denials.
• Assures all processes are followed according to plan and reports are filed in a timely manner.
• Demonstrates understanding of service offerings and facility capabilities and limitations; demonstrates an understanding of competitors’ services and compares and contrasts those with related PAM Health products and services.
• Provides regular and timely information about PAM Health services to referral sources and the community through in person visits, presentations, tours, conferences and health screenings.
• Responds to and coordinates Navigators’ requests for in-service presentations to key referral or community groups and involves facility staff in making presentations in their areas of expertise.
• Insures that staff responds to inquiries made directly to the facility in a courteous and timely manner and facilitates follow-up by the appropriate liaison.
• Coordinates facility based in-services and events for referral source and community groups within time frames outlined in the marketing plan in a professional and courteous manner.
• Coordinates facility tours, involving facility staff and Navigators, as appropriate, according to the tour protocol, in a professional and courteous manner.
• Identifies opportunities for development of new services and program offerings, including new locations.
• Conducts market research to determine program feasibility.
• Understands basic business principles (e.g., profit/loss, cost benefit, general finance, and return on investment).
• Assists with feasibility studies and program development activities as requested.
• Identifies and implements marketing and staff education strategies and plans for approved new programs.
• Assesses effectiveness of such plans and modifies plans as necessary.

Qualifications

• Must possess a baccalaureate degree from an accredited college or university.
• Minimum of five years progressive experience in healthcare sales/marketing.
• Previous management experience helpful.
• Team player with effective coaching and training skills to lead and motivate staff.
• Strong interpersonal skills; proven relationship management skills with physicians, staff and referral sources.
• Good written and verbal communication skills, with experience utilizing MS Word, MS Excel and PowerPoint software programs.
• Effective decision-making skills; ability to understand and produce usable data for marketing response to community needs.
• Aptitude to learn and understand PAM Health’s service offerings, programs and data management tools for positioning system services.
• Effective problem-solver with ability to think outside the box to find solutions for customers.
• Ability to work in an unstructured setting.
• Self-motivated.
• Experience or aptitude to learn and understand PPS guidelines for reimbursement and marketing purposes.