Director, Oncology Account Marketing

Role Summary

The Director of Oncology Account Marketing, Lung will be a key member of the Oncology Account Marketing Team in Portfolio Marketing, reporting into Sr Dir Team Lead, Oncology Account Marketing. This position will play a critical role in assessing and analyzing account-specific business trends and developing innovative approaches and solutions focused on decreasing barriers at the account level and increasing the quality of care in the US. This role has significant leadership and full end-to-end ownership from development of account and segment strategy to corresponding tactical execution for in-line and late-stage lung assets. This role also supports cross-portfolio / pan-tumor initiatives impacting oncology organized provider customers (Community, Academics, IDNs, etc).

Role Responsibilities

• Lead account marketing strategy and execution across the lung portfolio, driving account-level performance for the in-line asset while leading end-to-end account launch preparedness and execution for two late-stage pipeline assets.
• Lead franchise- and brand-level account insights generation and synthesis, integrating qualitative research, field intelligence, customer profiling, claims, sales, access, testing, and account-affiliation data to identify key opportunities and barriers to product uptake and quality cancer care.
• Develop and continuously refine account strategy, segmentation, prioritization, and engagement frameworks across community oncology, IDNs, academic accounts, national provider aggregators, GPOs, and provider pathways.
• Lead the brand value proposition for provider healthcare decision-makers, including operational and economic claims and messaging, partnering with Value & Evidence, payer access, and cross-functional teams to inform evidence-generation plans and ensure differentiated evidence supports compelling account messaging across in-line and pipeline assets.
• Drive account execution for the in-line lung asset, translating brand strategy and account insights into actionable customer priorities, field activation plans, marketing resources, and solutions that support brand performance.
• Lead full account launch preparedness and execution for two late-stage pipeline assets, including account profiling and segmentation, provider economics and buy-and-bill considerations, market-access dynamics, customer readiness, field activation, account brand value proposition, and other launch resources and solutions to ensure strong provider pathways placement, account formulary access, and account operational readiness upon launch.
• Identify and prioritize account-level initiatives that strengthen brand differentiation and customer value, including therapy management, patient journey, diagnostic testing, EHR/HIT, provider access, and workflow solutions in partnership with cross-functional teams.
• Lead the development, medical-regulatory-legal approval, deployment, and optimization of branded and unbranded marketing resources and solutions for organized provider customers, executed by Account Directors and through non-personal promotional channels, including GPO and third-party platforms.
• Advance scalable account intelligence and AI-enabled capabilities, including Account 360 views, to strengthen customer understanding, prioritization, decision-making, and execution.
• Develop KPIs and lead performance measurement and reporting to cross-functional and senior leadership, demonstrating the impact of account strategies and execution and identifying key risks, opportunities, and competitive threats.
• Partner closely across Brand Marketing, Oncology Accounts Group, Brand Payer Marketing, Oncology Patient Solutions & Alliances, Medical & Outcomes, and Data & Analytics to ensure account priorities are integrated into brand strategy, launch planning, and execution.
• Manage agency and vendor partners, budgets, timelines, and governance while maintaining compliant, high-quality execution.

Basic Qualifications

• Bachelor's degree required
• Bachelor's degree with 7+ years, MBA/MS with 7+ years, or PhD with 5+ years of diverse commercial experiences in pharmaceutical marketing and/or access and/or strategy consulting
• Demonstrated exceptional strategic, critical and analytical thinking abilities to proactively identify and solve problems
• Demonstrated exceptional cross-functional leadership, influencing without authority, and creating followership
• High level of agency with demonstrated experience shaping "white space" to deliver business impact in a highly dynamic environment
• Strong verbal and written executive communication skills
• Proactive execution and project management skills, with an ability to effectively manage vendors, work under tight timelines and prioritize multiple activities
• Track record of strong performance, teamwork, and creativity
• Experience in developing advanced customer-facing resources, including experience with medical, regulatory, legal reviews

Preferred Qualifications

• Experience in Oncology
• Experience with physician-administered brand medicines
• Experience in B2B marketing to organized customers / accounts / healthcare decision makers
• Experience in account management