Director, Onivyde Omnichannel and Patient Marketing
Ipsen
Summary
The Director, ONIVYDE Patient and Omnichannel Marketing, is a key strategic leadership role within the Oncology Business Unit. This role will be responsible for developing and executing patient-focused and omnichannel marketing strategies that drive awareness, engagement, initiation, persistence, and advocacy for ONIVYDE.
Job description
Patient Marketing Leadership
- Lead development and execution of the ONIVYDE patient marketing strategy aligned with brand objectives and franchise goals.
- Develop patient and caregiver segmentation, insights generation and journey mapping within an evolving mPDAC space to improve awareness and education.
- As part of brand planning, develop positioning, messaging and value proposition for patients and caregiver audiences.
- Expertly lead the development and submission of promotional materials through the PRC process, collaborating closely with Medical, Legal, and Regulatory partners to ensure all patient-facing tactics are compliant, high-quality, and on time.
- Oversee the creation and management of patient-focused content across various channels, including digital, print, and social media, ensuring messaging is clear, empathetic, and informative.
- Create and deliver educational materials and programs that inform patients and healthcare providers about ONIVYDE, its benefits, and its proper use.
- Build and maintain relationships with patient advocacy organizations and relevant external stakeholders.
- Ensuring compliant execution of all promotional activities.
Omnichannel Strategy and Execution
- Lead development and implementation of an integrated omnichannel engagement strategy across HCP, patient, and caregiver audiences.
- Design and optimize connected customer journeys across owned, earned, and paid channels.
- Oversee patient CRM strategy, email marketing, websites, social media, digital media, search including SEO and GEO, display and emerging channels.
- Partner closely with omnichannel excellence and data & analytics teams to implement personalized engagement strategies and next-best action solutions.
- Lead media strategy development and optimization with digital AOR.
- Optimize channel mix and marketing investment through continuous monitoring of KPIs, and regular performance evaluations including MBRs and QBRs.
- Identify innovative digital solutions and engagement opportunities to enhance customer experience and brand performance.
- Partner with brand and data & analytics teams to establish KPI frameworks and performance measurement plans.
- Develop executive-level performance updates and strategic recommendations.
Cross Functional Leadership
- Collaborate with brand marketing teams to ensure alignment of HCP and patient strategies.
- Collaborate with medical affairs to ensure scientific accuracy and appropriate patient education.
- Collaborate with legal, regulatory and compliance to ensure all promotional activities are compliant.
- Collaborate with data and analytics teams to drive customer insights, measurement strategies and optimization of marketing investment.
- Collaborate with external creative, media, and digital agencies.
- Cross-functional leadership skills and proven track record of building and executing marketing plans in collaboration with multiple cross-functional partners are critical in this role.
Requirements
- Bachelor's Degree or Equivalent, MS/MBA preferred
- Proven cross-functional leadership skills to lead across a complex matrix
- At least 15 years commercial experience with a Bachelor's or 12 years with a Master's degree
- Minimum 5 years of pharmaceutical or biotechnology commercial marketing experience
- Successful Oncology launch planning experience highly preferred
- Strong communication and interpersonal skills along with the ability to influence others
- Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
- Demonstrated consistent track record of success
- Strong scientific/medical aptitude with ability to translate complex science into clear patient education
- Significant experience in, and knowledge of specialty oncology with complex science and reimbursement
- Demonstrated success in project, vendor, and large budget management to maximize marketing ROI
- Extensive experience working within an environment of strict compliance, proven ability to expertly navigate the PRC process to successfully design and execute patient and omnichannel tactics
- Excellent written and verbal skills and strong interpersonal communication skills
- Willingness/ability to travel domestically. International travel may be required
Benefits
- 401(k) Matching
- Medical, Dental & Vision
- Life & Disability Insurance
- Flexible Spending Accounts
- Parental Leave
- Paid Time Off
- Winter Shutdown
- Well-being Allowance
- Commuter Benefits
Company overview
Ipsen is a French biopharmaceutical company headquartered in Paris, France, with a global presence in over 40 countries. Founded in 1929 by Henri Beaufour, the company has evolved into a leading mid-size pharmaceutical firm specializing in three key therapeutic areas: oncology, rare diseases, and neuroscience. With approximately 5,300 employees worldwide, Ipsen operates as a publicly traded company on Euronext Paris while maintaining significant family ownership through the Beaufour family. The company's portfolio includes innovative treatments such as Cabometyx for advanced cancers, Dysport for neurological conditions, and Bylvay for rare liver diseases. Ipsen has established itself as one of the world's top 15 biopharmaceutical companies in oncology sales, with medicines registered in 88 countries and direct commercial operations in over 30 nations. The company maintains four global R&D hubs and three pharmaceutical development centers, investing significantly in research and development to advance transformative medicines for patients with limited treatment options.