Director, Patient Marketing
Insmed Incorporated
Summary
We are looking for a Director of Patient Marketing to lead the development of a robust multi-channel patient media strategy. Reporting to the Senior Director, Patient Marketing, this individual will design and optimize branded and unbranded initiatives that educate and support patients throughout their entire journey. By blending deep patient insights with data analytics, this individual will collaborate with cross-functional teams to create meaningful experiences that meet patient needs and accelerate brand growth.
Job description
What You'll Do
In this role, you'll have the opportunity to transform insights into strategic actions and leverage learnings to refine marketing approaches, optimize campaign performance and ensure the patient voice drives marketing decisions. You'll also:
- Drive patient engagement strategy through multi-channel marketing and high-impact creative messaging.
- Lead the strategy and execution of a robust multi-channel media plan (TV, digital, social) by aligning high-impact content delivery (ads, videos, website) to patient preferences and patterns.
- Develop, deploy, and continuously optimize unbranded and branded communications and media assets, to ensure strong patient education and engagement.
- Establish goals and critical metrics to measure the effectiveness of marketing initiatives, with a focus on continuous learning and data-driven optimization.
- Collaborate across functions – including franchise marketing teams, healthcare provider and payer marketing, product communications, patient services, information technology, sales, commercial effectiveness, advocacy, compliance, medical, legal and regulatory teams.
- Effectively engage agency partners, handle scopes of work and develop plans to ensure timely execution of initiatives; Foster a collaborative relationship to drive team success.
- Build business cases to secure necessary investment, contribute to Patient Marketing budget management, and ensure tracking of resources.
- Collaborate in building scenario-based investment recommendations that directly support brand goals, strategic imperatives and critical success factors.
Who You Are
You have a BS degree in marketing or similar field, along with 10 years pharmaceutical experience in brand management/marketing in the biotechnology/pharmaceutical industry. You are or you also have:
- Patient marketing experience, in a fast-paced environment
- Proven track record in multi-channel media and planning and execution, including website strategy
- A creative, "what's possible" attitude that always puts the patient first
- Sharp analytical capabilities– able to dissect data to uncover insights and turn them into impactful actions
- Excellent communication and storytelling – written, verbal and visual
- Skilled in both strategy and execution - with strong marketing fundamentals
- Experience in managing external partners (e.g. consultants, agencies) required
Where You'll Work
This is a hybrid role based out of our Bridgewater, NJ office. You'll work remotely most of the time, with in-person collaboration when it matters most.
Travel Requirements
This role requires occasional domestic travel, up to 15%.
Requirements
- BS degree in marketing or similar field
- 10 years pharmaceutical experience in brand management/marketing in the biotechnology/pharmaceutical industry
- Patient marketing experience, in a fast-paced environment
- Proven track record in multi-channel media and planning and execution, including website strategy
- Sharp analytical capabilities– able to dissect data to uncover insights and turn them into impactful actions
- Excellent communication and storytelling – written, verbal and visual
- Skilled in both strategy and execution - with strong marketing fundamentals
- Experience in managing external partners (e.g. consultants, agencies) required
Benefits
- Medical, Dental & Vision
- Mental health support
- Annual wellbeing reimbursement
- Employee Assistance Program
- Paid time off
- Fertility and family-forming benefits
- Caregiver support
- Flexible work schedules
- 401(k) Matching
- Annual equity awards
- Employee Stock Purchase Plan
- Life insurance
- Disability insurance
- LinkedIn Learning access
Company overview
Insmed Incorporated is a people-first global biopharmaceutical company dedicated to transforming the lives of patients with serious and rare diseases. Headquartered in Bridgewater, New Jersey, with offices and research locations throughout the United States, Europe, and Japan, the company focuses on delivering first- and best-in-class therapies for underserved patient communities. Insmed's portfolio includes two approved therapies for chronic lung diseases: ARIKAYCE for Mycobacterium avium complex lung disease and BRINSUPRI for non-cystic fibrosis bronchiectasis. The company is advancing a diverse pipeline of mid- to late-stage investigational medicines and cutting-edge drug discovery programs spanning gene therapy, AI-driven protein engineering, RNA end-joining, and synthetic rescue technologies. Recognized as the No. 1 Science Top Employer for five consecutive years, Insmed employs 1,001-5,000 professionals globally and maintains a strong commitment to innovation, patient-centricity, and corporate responsibility.