Director, Sales Training and Engagement
Aegis Sciences Corp
Summary
The Director, Sales Training and Engagement equips sales teams with the knowledge, tools, content, processes, and skills needed to grow revenue and accelerate customer acquisition. In partnership with Sales, Marketing, and company leadership, this role develops and delivers enablement programs that turn company strategy and product innovation into effective sales execution. The ideal candidate is a strategic, hands-on leader who can build scalable programs, translate complex technology solutions into compelling sales narratives, and continuously improve sales effectiveness.
Job description
Essential Duties & Responsibilities
- Develop and execute a comprehensive sales enablement strategy aligned with revenue goals, sales priorities, and service line initiatives
- Identify gaps in sales knowledge, skills, tools, processes, and content and develop programs to address them
- Collaborate with Sales Leadership to identify opportunities to increase productivity, pipeline generation, conversion rates, and sales cycle efficiency
- Establish consistent onboarding, training, and ongoing development programs across the sales organization
- Lead new-hire sales onboarding and ongoing training programs
- Develop training around service lines, solutions, competitive positioning, sales methodology, industry trends, customer pain points, and value propositions
- Help sales team confidently articulate complex technology solutions in business terms
- Reinforce training through ongoing coaching, reinforcement, and performance support
- Create engaging field-based training, sales workshops, role-playing exercises, coaching sessions, and virtual learning programs
- Own the sales enablement content strategy, ensuring the sales team has easy access to current, relevant, and actionable materials
- Collaborate with Marketing and Clinical teams to develop effective sales enablement resources, including objection-handling guides, FAQs, and competitive intelligence
- Serve as a bridge between Marketing and Sales to ensure new products and services are effectively launched and adopted by the sales organization
- Partner closely with Marketing and Clinical Team to ensure sales content remains accurate, consistent, and aligned with messaging
- Develop launch training, positioning, key talking points, FAQs, competitive differentiation, and sales strategies for new products
- Establish KPIs to measure the effectiveness of enablement and training programs
- In collaboration with the Senior Sales Operations Analyst, analyze sales performance, adoption, engagement, and productivity data to identify opportunities for improvement
- Gather feedback from sales managers and sales leaders to continuously optimize programs
- Travel up to 75% of the time
Requirements
- Bachelor's Degree required
- A minimum of eight (8) years of sales enablement, sales training, or sales leadership in diagnostics required
- Building and managing sales enablement or training programs
- Developing sales training materials, presentations, videos, and other enablement content
- Designing and delivering effective training programs
- Training sales representatives in sales strategies including prospecting, pipeline management and opportunity through the sales cycle, proposal generation, presentations and solution-oriented discussions with physicians, office managers and other prospects
- Excellent presentation, facilitation, communication, and storytelling skills
- Ability to translate complex technical concepts into clear, compelling business value
- Strong project management and cross-functional collaboration skills
- Data-driven mindset with the ability to connect enablement activities to business outcomes
- Experience with CRM, learning management systems, sales enablement, and collaboration platforms
- Valid driver's license required (must meet insurability requirements)
- Must be able to travel up to 75% of the time
Company overview
Aegis Sciences Corporation is a leading forensic toxicology and healthcare laboratory founded in 1990 and headquartered in Nashville, Tennessee. The company specializes in science-driven drug testing and consulting services, providing evidence-based, clinically actionable information related to medication compliance, substance abuse, and drug-drug interactions through definitive testing of urine, oral fluid, and blood specimens. Aegis serves healthcare providers across multiple specialties including Pain Management, Behavioral and Mental Health, Substance Use Disorder, Prenatal Care, and Chronic Disease Management. The company has established itself as an industry leader in Novel Psychoactive Substance (NPS) testing, offering bi-annual test menu updates aligned with the latest recommendations from forensic science organizations. Beyond healthcare testing, Aegis provides anti-doping and forensic testing services to professional and amateur sports organizations, college and university athletic programs, as well as molecular diagnostic testing and clinical trial support. With over 800 team members and performing more than 100,000 lab tests monthly, Aegis operates nationwide with approximately 3,500 clients, delivering critical diagnostic insights that help clinicians make better decisions for patient care and public health.