Director, Solutions Marketing - Specialty Testing

Responsibilities

Sales Enablement & Commercial Alignment

• Partner with Product Management on the strategy, development, and quality standard for sales enablement tools, including selling messages, workflow explainers, objection handling, competitive tools, and portfolio-level sales playbooks.
• Focus on the areas of Neurology, Autoimmune, Endocrinology, Gastroenterology and Rheumatology.
• Partner closely with Sales leadership to identify needs, build training and tools, and ensure the field is equipped for clinically credible, high-impact customer conversations.
• Guide the team in delivering actionable market and competitive intelligence for Sales; incorporate field insights into ongoing refinement of messaging and tools.
• Support priority accounts, field blitzes, training initiatives, and pipeline acceleration efforts.

Portfolio Strategy, Insights & Performance Leadership

• Direct ongoing assessment of scientific trends, customer insights, competitive activity, and workflow dynamics to refine portfolio strategy and inform investment decisions.
• Establish portfolio-level KPIs and dashboards; translate insights into strategic recommendations for franchise and commercial leadership.
• Create and lead structured feedback loops with Product Management, Customer Marketing, Sales, Field Activation, Science, and Medical to validate strategy and ensure continuous optimization.
• Serve as a key contributor to portfolio and annual strategic planning.

Team Leadership & Capability Development

• Lead, coach, and develop a team of Portfolio Marketers, ensuring strong strategic thinking, scientific rigor, and marketing excellence across the function.
• Build team capabilities in positioning, messaging, scientific narrative development, portfolio analysis, and sales enablement.
• Champion a culture of scientific insight, customer understanding, and strategic clarity.

AI-Enhanced Duties and Responsibilities

• Use AI to accelerate and strengthen the Director's own workflow and the Solution Marketing team's execution.
• Drive informed decision-making by using AI to aggregate, analyze, and summarize relevant evidence, trends, and opportunities.
• Enhance collaboration and decision-making across departments by leveraging AI-powered shared intelligence and real-time insights.
• Create consistency across supporting roles with AI-standardized artifacts and agents.

Minimum Qualifications

• Bachelor's degree.
• 5 or more years' experience in product management or portfolio marketing strategy.

Preferred Qualifications

• 3 or more years experience in diagnostics or healthcare sectors.

Additional Job Standards

• Experience applying AI to accelerate portfolio marketing workflows, including positioning and narrative drafting, scientific and competitive monitoring, KOL and SME input synthesis, dashboard commentary, and sales enablement preparation, with clear judgment about where AI adds value and where human expertise must lead.
• Comfort configuring, prompting, and maintaining purpose-built AI agents or assistants for recurring portfolio marketing workflows, including setting guardrails, reviewing outputs, and keeping a human accountable for every recommendation.

Skills and Competencies

• Strategic vision
• Leadership excellence
• Commercial acumen
• Cross-functional collaboration
• Customer centricity
• Data-driven decision making
• Storytelling & communication
• Agility & resilience
• Competitive intelligence
• Program management
• Executive presence
• People development