Director, Specialty Psychiatry, Account Marketing

The role serves as the commercial expert on account-based marketing and customer value creation, ensuring successful integration of specialty psychiatric therapies into provider organizations, interventional psychiatry treatment centers, health systems, and integrated delivery networks (IDNs).

Key Responsibilities

• Lead the development and execution of provider account and site-of-care marketing strategies across specialty psychiatric treatment settings.
• Define customer segmentation, targeting, and account engagement priorities across health systems, IDNs, interventional psychiatry treatment centers, psychiatric practices, and emerging care delivery models.
• Build integrated account marketing plans that support launch readiness, adoption, treatment capacity, and long-term franchise growth.
• Partner closely with field account teams to ensure consistent execution of account value propositions and customer engagement strategies.
• Develop compelling clinical, operational, economic, and financial value propositions tailored to key provider stakeholders.
• Create account-facing resources and tools that communicate the value of TSND-201 to executives, administrators, clinical leaders, treatment coordinators, and operational decision makers.
• Partner with Market Access, Health Economics and Outcomes Research (HEOR), Medical Affairs, to develop evidence and messaging supporting account adoption.
• Lead development of clinical and operational workflows and practice economics frameworks that demonstrate the viability and operational impact of therapy adoption.
• Collaborate with Market Access, Trade, Distribution, and Patient Services teams to address reimbursement, buy-and-bill, billing pathways, coding, patient access, and treatment administration considerations.
• Develop readiness tools, onboarding programs, training materials, and implementation resources designed to improve customer confidence and operational preparedness.
• Support development of scalable account support solutions that can be leveraged across future portfolio assets.
• Lead provider account and site-of-care launch readiness activities for lead candidate TSND-201 and specialty psychiatry assets.
• Develop and implement launch plans, customer engagement strategies, support programs, and account implementation resources.
• Establish key performance indicators and success metrics for account adoption and customer readiness.

Qualifications & Key Competencies

• Bachelor’s degree in Business, Marketing, Healthcare administration, or a related field; MBA preferred
• 10-12+ years of pharmaceutical commercial experience, including a background in specialty psychiatry, neurology, oncology, autoimmune and/or related therapeutic areas and commercial models relevant for this role
• Experience in provider account marketing, site-of-care marketing, healthcare system marketing, market access, specialty commercialization, or related commercial functions.
• Strong understanding of healthcare delivery systems, treatment site operations, provider economics, reimbursement pathways, and patient support models.
• Experience developing account value propositions, practice economic models, operational workflows, and customer-facing business cases.
• Demonstrated understanding of buy-and-bill, specialty distribution, patient access, coding, reimbursement, and complex treatment delivery models.
• Experience supporting launch preparation and commercialization of specialty therapeutics preferred.
• Proven ability to identify workflow challenges and develop customer-centered implementation solutions.
• Strong strategic thinking and analytical capabilities with ability to translate market insights into actionable business recommendations.
• Excellent communication, presentation, and stakeholder management skills.
• Demonstrated success leading cross-functional initiatives in matrixed organizations.
• Strong financial acumen, including business case development, forecasting support, and evaluation of investment impact.
• Ability to influence senior leaders and drive alignment across diverse stakeholders.
• Proven ability to manage multiple priorities in a fast-paced, launch-oriented environment.
• Ability to partner with R&D and Medical Affairs to build short- and long-term integrated evidence plans and strategies to address key market needs and opportunities.