Director, Strategic Marketing, Olysense, Global
Olympus Corporation of the Americas
Summary
The Director of Strategic Marketing is the global marketing leader for OLYSENSE, Olympus's digital and AI platform for GI endoscopy: clinical AI, workflow and documentation, and connectivity into hospital IT systems. OLYSENSE is moving from individual products to an integrated platform sold as a base package with premium add-ons, and toward recurring software revenue. The Director owns the global marketing strategy behind this shift and makes the OLYSENSE story clear, consistent and credible in every market.
Job description
Strategy and Portfolio
- Build and own the global OLYSENSE Strategic Marketing Plan, refreshed annually and tied to the long-range plan.
- Lead market research and prioritize growth opportunities by segment and geography.
- Bring the market view to portfolio and roadmap decisions.
Growth and Adoption
- Define the strategy to grow OLYSENSE across the installed base and new customers, across the base package and premium add-ons.
- Partner with Commercial Strategy, which leads pricing and packaging, on value-based monetization and recurring revenue.
- Set marketing measures tied to adoption, add-on attachment and revenue.
Brand, Naming and Value Proposition
- Define and govern the OLYSENSE brand architecture and run a commercial naming process with trademark, regulatory and regional input.
- Own global positioning, value propositions and messaging for clinical, administrative and IT audiences.
Product Development and Launch
- Represent the customer voice early in product development and in business cases.
- Ensure every launch has a marketing plan scaled to its importance and ready at each launch gate, working with Release and Launch.
- Turn early-site evidence into proof points and evaluate launch performance.
Claims and Evidence
- Define the claims the field needs as input to the claims matrix, and ensure all materials pass medical, legal and regulatory (MLR) review.
- Shape evidence, KOL, Centers of Excellence and professional education strategy with Medical Affairs.
Leadership
- Act as the single point of accountability for global OLYSENSE marketing strategy, positioning and brand governance.
- Partner with regional marketing leaders to turn global strategy into regional plans.
- Own the marketing budget, and lead and develop the strategic marketing team.
- Perform other duties as assigned.
Requirements
- Bachelor's degree required; MBA preferred
- Minimum of 10 years of marketing experience
- Minimum of 8 years in medical device, life sciences or healthcare technology
- Proven record building global or multi-country strategic marketing plans and leading platform or category launches
- Experience with brand architecture, including naming or brand transitions
- Working knowledge of MLR review and promotional compliance (FDA and EU)
- Experience leading people and cross-functional teams in a matrix organization
- Preferred: Experience with digital health, software, SaaS or AI marketing
- Preferred: GI, endoscopy or hospital IT/EHR experience
- Preferred: US and European experience
Benefits
- 401(k) Matching
- Annual Bonus
- Medical, Dental & Vision
- Employee Assistance Program
- Wellbeing Programs
- Paid Vacation & Sick Time
- Paid Parental Leave
- Adoption Assistance
- 12 Paid Holidays
- On-Site Child Daycare
- Fitness Center
- Paid Volunteering
- Charitable Donation Match
- Employee Resource Groups
- Training & Development
- Paid Educational Assistance
Company overview
Olympus Corporation of the Americas is a leading global medical technology company and a wholly owned subsidiary of Olympus Corporation, headquartered in Center Valley, Pennsylvania. As a pioneer in the medical device industry, Olympus specializes in developing and manufacturing advanced endoscopic solutions, minimally invasive surgical equipment, and diagnostic imaging systems. The company holds approximately 70% of the global endoscope market, with a comprehensive portfolio that includes gastrointestinal endoscopes, laparoscopes, bronchoscopes, urological devices, and video imaging platforms. With over 5,200 employees across North and South America, Olympus focuses on creating innovative medical technologies that enable early detection, diagnosis, and minimally invasive treatment of diseases. The company's products are used across multiple medical specialties including gastroenterology, pulmonology, urology, and general surgery, helping healthcare professionals improve clinical outcomes while reducing procedural costs. Olympus continues to invest heavily in research and development, digital healthcare solutions, and AI-powered diagnostic tools to maintain its leadership position in the medical technology sector.