Director, Surgical Product/Brand Marketing - Upstream
Alcon
Summary
The Director, Surgical Product/Brand Marketing - Upstream (Professional Path), is primarily responsible for leading complex projects to enhance outcomes and achieve strategic goals in surgical product/brand marketing.
Job description
In this role, a typical day will include:
- Manage complex projects to optimize outcomes and make significant decisions within assigned projects.
- Develop and implement core brand strategies across the surgical product portfolio.
- Lead portfolio management activities, including product positioning and target product profile development.
- Support and guide strategic pricing and product lifecycle management initiatives.
- Provide medical evidence support in preparation for product launches.
- Lead multiple strategic projects impacting product launches, portfolio strategy, and market positioning.
- Develop and manage product claims and claims matrices.
- Influence high-level strategic decisions related to brand strategy, product positioning, and portfolio direction.
- Support the development of creative campaigns in collaboration with local markets.
- Partner with local markets on creative campaign deployment, while media buying and final deployment decisions remain within the local markets.
- Apply strategic planning capabilities and advanced industry expertise to guide brand and product decisions.
- Collaborate effectively with cross-functional teams and key stakeholders.
- Demonstrate excellent communication, problem-solving, project management, and leadership skills.
What you'll bring to Alcon:
- Bachelor's Degree or Equivalent years of directly related experience (or high school +18 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+3 yrs)
- The ability to fluently read, write, understand, and communicate in English
- 10 Years of Relevant Experience
Requirements
- Bachelor's Degree or equivalent years of directly related experience
- Ability to fluently read, write, understand, and communicate in English
- 10 years of relevant experience
Benefits
- Health Insurance
- Life Insurance
- Retirement Plan
- Flexible Time Off
- PTO
Company overview
Alcon Inc. is the global leader in eye care, dedicated to helping people see brilliantly. Founded in 1945 as a small pharmacy in Fort Worth, Texas, the company has grown into the world's largest eye care device company with complementary businesses in Surgical and Vision Care. As a Swiss-American multinational corporation headquartered in Geneva, Switzerland with major operations in Fort Worth, Texas, Alcon operates in 60 countries and serves patients in over 140 countries. The company's Surgical segment focuses on ophthalmic products for cataract surgery, vitreoretinal surgery, refractive laser surgery, and glaucoma surgery, including implantables, consumables, and surgical equipment. The Vision Care segment comprises daily disposable, reusable, and color-enhancing contact lenses, along with a comprehensive portfolio of ocular health products for dry eye, contact lens care, and ocular allergies. With over 75 years of heritage, Alcon has a long history of industry firsts and makes substantial annual investments in research and development to meet evolving customer needs and advance patient care. The company became an independent publicly-traded entity in 2019 after spinning off from Novartis.