Director, Theranostics Marketing Strategy - Radioligand Imaging

The Director, Marketing Strategy, Theranostics will be responsible for Novartis's Theranostics marketing strategy, positioning, and tactical execution with a focus on Radioligand Imaging (RLI). This role will work across Theranostics imaging portfolio to ensure cohesion and opportunity identification to ensure continued advancement in Novartis' Theranostics leadership. This individual will report directly into the VP, Marketing Strategy for Theranostics and partnering closely with cross functional partners and IMO (Integrated Marketing Organization) partners to ensure that the Marketing Strategy are effectively orchestrated into customer campaigns, tactics and experiences.

Key Responsibilities

• Develop a cohesive and integrated marketing strategy for the RLI portfolio and drive execution
• Lead RLI commercial strategy and planning, translating the portfolio ambition into an integrated near-, mid-, and long-term marketing roadmap with clear priorities, investments, milestones, and measures of success
• Develop deep understanding of the market, customer, and theranostics ecosystem
• Lead targeted activation, developing and optimizing an integrated customer engagement approach across channels for RLI
• Play a key role in shaping near-term and long-term market development and category leadership
• Think outside the box to drive best in class marketing strategies that align to brand goals and maximize business results
• Interfaces effectively across key functions to achieve the product strategies and objectives
• Share and embed knowledge on best practices to engage customers and change behavior across the full brand lifecycle and drive behavior change

Essential Requirements

• Bachelor's degree in a related field is required; Master of Science, and/or MBA preferred
• Minimum of 7 years of experience in strategy, consulting and/or commercial marketing with multi-functional experience in diagnostics imaging, pharma or healthcare preferred, including demonstrated experience of leveraging data, analytics, and customer insights to drive behavior change at scale
• Experience in driving high performing brands/corporate strategy in highly competitive categories within the US
• Demonstrated ability to build strong business collaborative relationships with various stakeholders and work effectively on a team
• Transformational leader with strategic experiences to transform the business into next generation engagement
• Exhibits curiosity and embraces continuous learning mindset, combining problem-solving, learning agility, and responsible AI practices to reimagine how marketing strategies are developed, executed, and measured for greater customer impact
• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
• Ability to develop and deliver resources / programs / tactics on time, on scope, on budget, with strong financial acumen
• Detail-oriented with the ability to manage multiple tasks, priorities, and deadlines

Desirable Requirements

• Recent experience with diagnostics imaging, oncology, or specialty treatments strongly preferred