Director, Thought Leader Engagement (TLEL)
Pfizer Statistics Program
Summary
The Director, Thought Leader Engagement (TLEL) is responsible for partnering with marketeers to develop and execute a best-in-class, compliant engagement strategy with national and regional Thought Leaders / Opinion Leaders (OLs) to advance Pfizer's or Specialty Care's legitimate business objectives (branded and unbranded) across the Gastroenterology (GI) franchise. This role serves as the primary commercial liaison to identify OLs, creating consistent and high-quality One Pfizer experiences while gathering insights that inform brand, franchise, and customer engagement strategies.
Job description
Role Summary
The Director, Thought Leader Engagement (TLEL) is responsible for partnering with marketeers to develop and execute a best-in-class, compliant engagement strategy with national and regional Thought Leaders / Opinion Leaders (OLs) to advance Pfizer's or Specialty Care's legitimate business objectives (branded and unbranded) across the Gastroenterology (GI) franchise. This role serves as the primary commercial liaison to identify OLs, creating consistent and high-quality One Pfizer experiences while gathering insights that inform brand, franchise, and customer engagement strategies.
Thought Leader Engagement & Strategy
- Partner with marketeers to develop and execute a strategic OL engagement plan aligned to brand and GI franchise objectives.
- Support and inform OL engagement strategy development, and execute approved engagement plans in alignment with cross-functional owners.
- Map the OL community to identify new/emerging OLs based on brand strategies.
- Map connections and relationships within the Gastroenterology OL community to inform potential engagement strategies and channels.
- Support the development and execution of individualized OL engagement approaches.
- Establish, maintain, and strengthen long-term relationships with national and regional Thought Leaders / Opinion Leaders.
- Serve as the primary commercial point of contact for assigned OLs, ensuring a consistent and coordinated Pfizer presence.
- Deliver a One Pfizer experience by aligning engagement activities across functions.
- Identify ways to advance and expand engagement with OLs through innovative initiatives, including digital and novel engagement models.
Insight Generation & Application
- Lead insight gathering to support Gastroenterology brand and other Pfizer objectives through 1:1 engagements and small group meetings.
- Capture, synthesize, and share insights on OL expertise and experience, brand perceptions, treatment patterns, unmet needs, and market dynamics that are capable of being turned into actionable commercial recommendations.
- Maintain consistent documentation of insights to support longitudinal understanding of relationships, enable knowledge sharing, and inform future engagement.
- Inform the development and execution of HCP and customer engagement strategies.
Cross-Functional Collaboration
- Partner closely with Marketing, Medical Affairs, Sales, Market Access, and other internal stakeholders to align OL engagement with broader commercial and medical plans.
- Support brand and franchise planning through OL insights and strategic input.
- Collaborate with global and regional colleagues, as appropriate, to align engagement approaches.
Congress, Meetings & Engagement Metrics
- Support Marketing and Medical in developing OL engagement approaches for national and regional congresses and meetings through insights, including recommendations and coordination.
- Plan and coordinate OL interactions at meetings in partnership with brand teams.
- Establish and track engagement metrics, including post-engagement evaluations and performance against objectives.
- Maintain up-to-date OL lists and track engagement activity.
Compliance & Governance
- Ensure all OL engagements are conducted in accordance with company policies and compliance standards.
- Partner with marketing project owner, legal, and compliance teams to ensure consistent and appropriate engagement practices.
Requirements
- Bachelor's degree required; advanced degree preferred
- Approximately 8–10+ years of experience in the pharmaceutical, biotechnology, medical device, or related healthcare industries
- Experience in commercial, medical affairs, marketing, sales leadership, strategy, or customer engagement roles
- Proven ability to build and maintain strong, collaborative relationships with external Thought Leaders and internal stakeholders
- Demonstrated success working in a cross-functional, matrixed environment with influence-based leadership
- Strong analytical capabilities with the ability to translate customer insights into actionable strategies
- Excellent communication, facilitation, and presentation skills
- Ability to travel approximately 50%, including evenings and weekends as required
- Gastroenterology experience (preferred)
- Experience designing and executing Thought Leader or Opinion Leader engagement programs (preferred)
- Science or clinical background (preferred)
Benefits
- 401(k) Matching
- Retirement Savings Contribution
- Paid Vacation
- Paid Holidays
- Paid Personal Days
- Paid Caregiver Leave
- Paid Parental Leave
- Paid Medical Leave
- Medical, Dental & Vision
- Prescription Drug Coverage
- Long-Term Incentive Program
- Annual Bonus Target 20%
Company overview
The Pfizer Statistics Program represents the statistical and data sciences functions within Pfizer Inc., one of the world's premier biopharmaceutical companies. This specialized program encompasses both the statistical analysis capabilities that support Pfizer's drug development pipeline and the educational initiatives like the Breakthrough Fellowship Program that includes MS Statistics components. As part of Pfizer's Research & Development organization, the Statistics Program plays a critical role in clinical trial design, data analysis, regulatory submissions, and evidence generation for Pfizer's innovative medicines and vaccines. The program employs advanced statistical methodologies and data science techniques to ensure the scientific rigor and integrity of Pfizer's clinical research across therapeutic areas including oncology, internal medicine, immunology, and vaccines. Through its integration with Pfizer's global operations, the Statistics Program contributes to the company's mission of delivering breakthroughs that change patients' lives by providing robust statistical support from early discovery through post-marketing surveillance.