Director, US ELREXFIO – P2P and Field Engagement Strategy Lead

Role Summary

The US ELREXFIO Director, P2P and Field Engagement Strategy Lead will lead the strategy and execution of how ELREXFIO connects with hematologists and oncologists through peer voices, congress presence, and field-ready content. This role owns peer-to-peer programs and congress strategy end to end, shapes how our KOL and speaker approach evolves for the earlier-line launch, and turns new data and advisory insights into the clinical resources, messaging, and materials that Sales uses with customers. It also leads field engagement strategy, putting P2P and clinical strategy into practice with Sales and bringing timely field insights back into our plans. This role also partners with HCP and Launch Leads to generate fresh insights through formats like KOL exchanges and advisory boards.

Role Responsibilities

P2P Strategy Lead

• Oversee strategic planning and execution of all P2P content, including speaker programs, product theaters, and third-party educational initiatives.
• Lead development of core P2P materials ensuring message consistency and refinement across indications.
• Lead and integrate P2P strategies into cohesive promotional plans that drive overall brand performance.
• Own the evolution of ELREXFIO’s KOL and P2P strategy, including KOL exchange formats and advisory boards, partnering with HCP and Launch Leads to turn insights into messaging and content.
• Develop and implement targeted program strategies across educational channels, focusing on customer segments with the greatest potential to drive revenue impact.
• Work with the Account Lead to assess GPO, IPP or 3P opportunities that align with brand strategy; lead the execution of these programs.
• Lead Speaker Programs, including but not limited to coordination with Sales, managing the budget, speaker training.
• Lead the identification & coordination of local conference opportunities for Sales or KADs.
• Oversee and manage MedEd agency partners and vendors to complete projects within approved budget and time frames.
• Lead budget planning and forecasting for P2P and field programs, with ownership of spend against plan.
• Contribute to the annual US tactical plan and track KPIs to refine strategy across P2P and field engagement.
• Collaborate across the hematology franchise on planning and alignment.

Field Engagement Strategy Lead

• Own field adoption of P2P and clinical resources, from deployment to the field through sustained use in customer conversations.
• Lead Regional HCP Engagement Strategy.
• Lead Congress strategy & and all related asset development with AoR.
• Drive objectives in key connections with sales, including leading forums such as FBST Clinical Resource Lead.
• Bring new data to RC in alignment with data dissemination that ladders up to scientific narrative, including developing reprint carriers as well as defining strategy for incorporation into other promotional materials.

Basic Qualifications

• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
• Bachelor’s degree required with 8+ years of pharmaceutical marketing or US commercial experience.
• Strong project management skills with ability to flex and prioritize based on business needs.
• Experience with the management of external agencies, project budgets, and timelines.
• Excellent oral, written and presentation skills.
• High learning agility.
• Understands how to effectively work on a matrix team.
• Strong business acumen and strategic skills required to analyze data and assess impact of projects.
• Willingness to travel required to represent brand at key congresses and programs, at least 1 per month to be expected.

Preferred Qualifications

• Oncology experience preferred but not mandatory.
• MBA or advanced degree.