Director, US Oncology Marketing Portfolio Strategy (Customer Engagement)

This experienced marketing professional will be responsible for the development, refinement, and overall execution of the US commercial strategy for the HCPs and HCCs across the US Oncology Portfolio within key assets – websites and digital interactive field sales resources.

Key Responsibilities

• Responsible for the development and evolution of the customer experience and engagement strategy across key digital assets – including websites and digital field sales resources
• Responsible for the near-term and long-term strategic approach to a complex and broad Oncology portfolio of brands across websites and digital field sales resources to deliver the most optimal customer engagement experience
• Experience leading strategy development and execution across a multi-functional team, including direct and indirect influence of key stakeholders
• Responsible for leadership of agile working teams across multiple products within the Oncology BU
• Responsible for the overall monitoring of digital analytics to support an Omnichannel approach to customer experience across the Oncology portfolio
• Strong understanding of the HCP and HCC marketing landscape in oncology across key customer segments and the ability to create and deploy meaningful campaigns and messaging to drive behavior change
• Partners with multiple stakeholders across the US and global business - including HCP, Science and consumer brand strategy leads, individual tumor and asset teams to ensure alignment and find synergies across a multi-product portfolio
• Strong understanding of the oncology competitive landscape with the ability to foresee and predict market trends – specifically across the digital customer experience
• Support cross-indication/cross-brand customer facing teams in development of strategies and initiatives at each stage of the product lifecycle with the ability to make prioritization decisions based on business priorities
• Ability to successfully work in a complex matrix organization where exceptional collaboration is required to obtain desired results and speed to market
• Strong digital acumen and knowledge of latest technologies and trends to efficiently deliver a portfolio marketing approach across numerous customer types and segments

Required Education, Experience and Skills

• Bachelor's degree
• A minimum of 6 years of HCP Marketing experience – preferably in oncology
• A minimum of 3-years developing digital marketing assets that includes websites and interactive field sales resources
• A minimum of 8 years of experience working in the pharmaceutical industry
• Strong relationship building, problem solving, teamwork, analytical, and written/verbal communication skills
• Ability to work in a fast paced, quickly changing environment across a highly matrixed organization
• Experience in leading brand strategy and implementation across multiple indications/brands

Preferred Experience and Skills

• Master's degree (MBA)
• 2+ years of direct people management experience
• 2+ years of sales experience
• 4+ years of Oncology Marketing experience, ideally with a focus in digital marketing, portfolio marketing, brand management
• Product/Indication launch experience – preferably in oncology
• Experience working in the “agile” framework model