Director, US Payer & Value Marketing

The Director will lead a team responsible for developing payer-facing value stories, evidence-based resources, unbranded and branded payer tools as appropriate, budget impact and economic resources, payer education materials, and product-specific tactics as needed. This role will work closely with HEOR, Medical Affairs, Brand, Pricing & Contracting, Field Market Access, Strategic Account Management, Legal, Regulatory, Compliance, Government Affairs, Advocacy, and other stakeholders to ensure payer and value strategies are evidence-based, customer-relevant, compliant, and aligned with broader portfolio objectives.

Key Responsibilities

Payer and Value Strategy

• Lead development and ongoing refinement of Kite's US payer and value marketing strategy across CAR T and future cell therapies
• Define portfolio-level value communication priorities and ensure alignment with US Market Access, Brand, HEOR, Medical, and Commercial objectives
• Serve as a strategic advisor to US Market Access leadership on payer trends, evidence needs, access barriers, competitive dynamics, and value communication opportunities
• Ensure payer and value strategies support improved coverage, reimbursement, network access, and stakeholder understanding of CAR T and future cell therapies
• Partner with Pricing & Contracting, Field Market Access, and Strategic Account Management to ensure value strategy supports customer engagement and access objectives

Payer-facing Tools, Resources, and Content

• Oversee development, execution, training, and optimization of payer-facing tools and resources, including value stories, value propositions, budget impact models, cost calculators, economic models, payer presentations, and related resources
• Ensure payer resources are evidence-based, customer-relevant, compliant, and aligned with portfolio and product-specific objectives
• Lead PRC and review strategy for payer-facing materials in partnership with Legal, Regulatory, Compliance, Medical, and HEOR partners
• Oversee team members responsible for product-specific payer and value tactics as needed for in-line brands, launches, and lifecycle opportunities
• Partner with training teams to support field readiness and consistent pull-through of approved payer and value resources

Evidence Translation and HEOR Partnership

• Partner with HEOR and Medical Affairs to translate clinical, economic, humanistic, and real-world evidence into appropriate payer and access stakeholder resources
• Identify payer evidence gaps and collaborate with HEOR, Medical, Global Market Access, and New Product & Launch Planning to inform evidence planning
• Support development of value platforms and payer communication strategies that reflect evolving clinical data, economic evidence, competitive dynamics, and stakeholder needs
• Ensure payer insights inform evidence generation priorities for in-line products, launch assets, and future pipeline opportunities
• Provide input into payer-relevant endpoints, evidence needs, and value narrative considerations

Payer, Employer, and Access Stakeholder Engagement

• Develop strategies and resources to support payer engagement across national and regional payers, Medicare Advantage, Medicaid, commercial plans, and other relevant access stakeholders
• Partner with the Ecosystem Strategy & Market Development role on employer-related strategy, ensuring payer and employer narratives are coordinated and mutually reinforcing
• Collaborate with account-facing teams to understand payer needs, support customer engagements, and identify opportunities to improve access
• Monitor payer coverage and reimbursement dynamics, access restrictions, network trends, and policy developments that may impact patient access
• Support payer readiness for new launches, new indications, guideline updates, and lifecycle milestones

Performance, Insights, and Optimization

• Partner with CIAO, analytics, and field teams to gather and synthesize payer insights, coverage trends, customer feedback, competitive dynamics, and resource performance
• Track and report on payer marketing priorities, resource utilization, coverage trends, reimbursement challenges, and access opportunities
• Establish KPIs and measurement plans for payer and value marketing tactics
• Provide regular updates to US Market Access Leadership on payer and value strategy, performance, and emerging opportunities or risks
• Continuously optimize payer-facing resources and strategies based on customer insights, evidence updates, and market evolution

People Leadership and Team Management

• Lead and develop direct reports responsible for payer and value marketing strategy and product-specific tactics
• Manage agency and vendor partners to support development and execution of high-quality payer resources
• Build a strong team culture grounded in strategic thinking, accountability, collaboration, and compliance
• Ensure clear prioritization across portfolio-level and product-specific payer marketing needs
• Manage assigned budgets and ensure resources are deployed efficiently and appropriately