Downstream Marketing Manager – Neptune 3
Stryker
Summary
As the Downstream Marketing Manager - Neptune 3, you will be responsible for defining, developing, and implementing the brand strategy for specific products, product lines, lines of business, or on a company-wide campaign basis. You will apply consumer insights and market intelligence to the process of developing approaches to linking a brand identity to the company and its products. Collaborate with business units, regions, and channels to understand their market needs and link brand positioning to maximize customer loyalty and connection to the product and company.
Job description
What you will do:
- Lead the team responsible for the product or portfolio strategy
- Guide others to deconstruct and extract the strategy from a well-written marketing plan
- Coach others on the market positioning and strengths/weaknesses of key competitors
- Share marketing intelligence and information with the team
- Establish pricing strategy, including contract pricing
- Coach others on how to utilize the product or portfolio structure to maximize brand equity
- Demonstrate financial acumen
- Develop an effective KPI strategy for the business
- Supervise others in their use of data collection, analysis, and reporting tools
- Lead a team of professionals: develop employees, which includes hiring, communicating company policies, coaching and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures
- Promote an environment that fosters personal growth and development
- Hold team accountable to deliver high-quality results with passion, energy, and drive to meet business priorities
- Collaborate and influence others on cross-functional teams, advancing partnerships to achieve business objectives
What you need (Required):
- Bachelor’s degree required
- 8+ years of work experience required
- Excellent presentation and interpersonal communication skills
- Strong analytical and problem-solving skills
- Ability to manage multiple projects while delivering on established timelines
Preferred:
- MBA preferred
- 5+ years of medical device or marketing/sales experience preferred
- 2+ years of people management experience preferred
Requirements
- Bachelor’s degree required
- 8+ years of work experience required
- Excellent presentation and interpersonal communication skills
- Strong analytical and problem-solving skills
- Ability to manage multiple projects while delivering on established timelines
- MBA preferred
- 5+ years of medical device or marketing/sales experience preferred
- 2+ years of people management experience preferred
Company overview
Stryker is a global leader in medical technology, founded in 1941 by Dr. Homer Stryker and headquartered in Kalamazoo, Michigan. As one of the world's premier medical device companies, Stryker operates across three major business segments: Medical and Surgical Equipment, Orthopaedics and Spine, and Neurotechnology. The company impacts more than 150 million patients annually through its innovative products and services sold in over 75 countries worldwide. With approximately 53,000 employees globally and annual sales of $22.6 billion in 2024, Stryker maintains a strong commitment to research and development, investing $1.5 billion in R&D annually. The company's diverse portfolio includes surgical instruments, orthopedic implants, neurovascular devices, endoscopic systems, and advanced digital healthcare solutions. Stryker is recognized for its Mako robotic-assisted surgery systems and has been consistently ranked as one of Fortune's World's Best Workplaces for eight consecutive years, demonstrating its commitment to corporate culture and employee development.