Enterprise Marketing Manager, Stroke
Siemens Healthineers
Summary
The Enterprise Marketing Manager, Stroke defines and drives go-to-market strategies and programs that position the Siemens Healthineers stroke care portfolio among the nation’s top healthcare organizations and emerging market segments. Stroke is a major clinical focus within the Siemens Healthineers strategy, underscoring its importance to the broader mission of Elevating Health Globally.
Job description
The ideal candidate must have a strong understanding of the dynamics and economics of the U.S. healthcare market, and particularly of stroke care pathways across acute, ambulatory and mobile settings, to effectively develop and execute marketing campaigns that promote the collective value of our comprehensive portfolio of products, services and programs to target audiences, including executives, department heads, clinicians and other key decision makers.
Responsibilities include supporting the development and launch of multi-channel, persona-based marketing campaigns and experiences, developing compelling audience- and channel-relevant messaging and materials, and creating sales-enablement assets and tools that generate awareness and demand for our stroke care portfolio, as well as monitoring and measuring overall campaign success against defined goals and budgets.
The successful candidate must demonstrate exceptional marketing, communication, writing and organizational skills, especially in developing cohesive, cross-portfolio value propositions, campaigns and experiences that resonate with target audiences. The candidate must be able to navigate through and work collaboratively with cross-functional stakeholders in a highly matrixed organization. This senior-level individual contributor reports to the Director of Enterprise Marketing.
Responsibilities
- Work collaboratively with U.S. and Global business lines and support functions to develop compelling cross-portfolio, persona-based value propositions and support assets.
- Develop and drive downstream, multi-channel marketing campaigns and experiences that increase visibility of and demand for stroke care solutions.
- Utilize market and account data to accurately position relevant portfolio offerings and solution sets by audience segment.
- Support sales by developing audience- and channel-specific content for various stages of the sales cycle.
- Develop thought-leadership content based on industry trends and strategic business priorities.
- Measure campaign success and optimize message/channel mix against defined goals and budget.
Required Knowledge/Skills, Education and Experience
- Bachelor’s degree in Marketing, Communications or related field.
- 10 years of relevant B2B marketing experience, particularly in healthcare or life sciences.
- Proven success in developing and driving multi-channel, persona-based marketing campaigns and experiences that achieve key performance indicators within defined budgets.
- Exceptional writing skills; ability to simplify complex topics and define compelling value propositions.
- Proven results in working with executive leadership and cross-functional teams.
- Experience in collaborating globally; managing global projects with international counterparts.
- Superior organizational and operational skills; ability to juggle multiple projects and shifting priorities in a fast-paced environment, while adhering to budgets and deadlines.
- Strategic thinker with excellent communication and analytical skills.
Requirements
- Bachelor’s degree in Marketing, Communications or related field.
- 10 years of relevant B2B marketing experience, particularly in healthcare or life sciences.
- Proven success in developing and driving multi-channel, persona-based marketing campaigns and experiences that achieve key performance indicators within defined budgets.
- Exceptional writing skills; ability to simplify complex topics and define compelling value propositions.
- Proven results in working with executive leadership and cross-functional teams.
- Experience in collaborating globally; managing global projects with international counterparts.
- Superior organizational and operational skills; ability to juggle multiple projects and shifting priorities in a fast-paced environment, while adhering to budgets and deadlines.
- Strategic thinker with excellent communication and analytical skills.
Benefits
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Retirement Plan
- Life Insurance
- Long-Term Disability Insurance
- Short-Term Disability Insurance
- Paid Parking or Public Transportation
- Paid Time Off
- Paid Sick and Safe Time
Company overview
Siemens Healthineers is a German multinational medical technology company specializing in diagnostic and therapeutic imaging, laboratory diagnostics, and molecular medicine. Founded in 2017 as a spin-off from Siemens AG, the company has established itself as a global leader in healthcare technology with a comprehensive portfolio that addresses the complete care continuum for many of the world's most threatening diseases. With approximately 69,500 employees worldwide and operations in over 70 countries, Siemens Healthineers generates annual revenues exceeding €21 billion. The company's product offerings span across four main business segments: Imaging (including CT, MRI, ultrasound, and X-ray systems), Diagnostics (laboratory and point-of-care testing), Varian (cancer care and radiation therapy), and Advanced Therapies. Siemens Healthineers is particularly renowned for pioneering breakthroughs in medical imaging, having developed the world's first commercial PET/CT scanner and continuing to innovate in areas such as artificial intelligence, digital health solutions, and precision therapy. The company's commitment to research and development, with annual investments of approximately €1.5 billion, drives its mission to pioneer breakthroughs in healthcare for everyone, everywhere, sustainably.