Event Marketing Coordinator

Your Role

MRM is seeking an Event / Experiential Marketing Coordinator to support a series of programmatic and B2B (virtual & in-person) events, including planning and executing highly visible tasks in conjunction with the event, event marketing, delivery, and reporting. The ability to work independently, strong organization and communication skills, and proactivity is key for this role.

As an Event Marketing Coordinator supporting a lead tech client, you will join our team of Marketing Coordinators providing marketing services to our clients globally. In this role, you will marry your skills of event / project management, creativity and leadership to help our clients plan, coordinate and execute their events, initiatives, and campaigns. You will deliver a range of digital and in-person events.

Responsibilities

• Supports the planning & scheduling of events in accordance with program guidance
• Provides consultation on available event platforms
• Ensures event visibility and accuracy in the event dashboard
• Requests event set-up and registration page build in line with program specific guidance
• Manages transactional communications (registration confirmation, reminder communications etc.)
• Manages registrations, waitlists and accessibility requests
• Manages Travel, Gifts & Hospitality (TG&H) approvals for Public Sector attendees
• Requests POs for event services on behalf of the FTE PO owner where agreed with local Compliance
• Identifies scenarios where approvals are required, acting as a consultant, to ensure compliance and raising tickets where required
• Confirms post event emails are sent
• Acts as Project Manager for on-site events coordinating the different agencies and stakeholders that are part of the event (creative, speakers/partners, etc.) to ensure on time execution
• Manages event updates (e.g. changes to timing, speaker details etc.)
• Collates event assets (decks, videos etc.) & uploads to required platforms
• Coordinates and briefs speakers and manages event dry-runs
• Manages platform specific configurations for digital events
• Acts as Event Producer or Moderator where applicable
• Provides logistical chat moderation support for digital events in alignment with individual program requirements
• Coordinates logistics, catering and AV requirements with the corresponding agencies or Office Facilities
• Raises support requests where required to resolve issues in line with defined processes
• Sources necessary supplies (ex: booth, branding elements, privacy signage, etc.)
• Ensures all event registration was captured successfully in the event dashboard
• Ensures delivery of post event communications with required content
• Manages post event lead uploads where applicable
• Provides standard post event reporting leveraging global dashboards
• Generates post-event information to measure effectiveness and areas with opportunities for improvement
• Ensures all event deliverables have been captured
• Compiles post-event stats, feedback and reporting
• Additional tasks such as promotional emails, targeted list pulls and gated content requests
• Consults and executes using client branding guidelines
• Partners effectively with other management across offices and disciplines
• Explores new ways on how to make digital events more state of the art
• Trains marketers on Teams platform capabilities
• High volume data processing (e.g., event requests, purchase orders, contracts) in an accurate and timely manner
• Supports Account Managers to deliver value in the client / agency relationship
• Assists with reporting and program development
• Works in the best interests of the client and build a robust understanding of client business challenges and the role of the agency in proactively addressing these
• Attends online events and meetings as required - role may at times require a flexible approach to working hours