Executive Director, Global Marketing Systems & AI Capabilities Lead
Bristol Myers Squibb
Summary
Bristol Myers Squibb seeks an Executive Director, Global Marketing Systems & AI Capabilities Lead to own and evolve the global marketing technology ecosystem supporting regulated content, omnichannel engagement, and GenAI enabled marketing capabilities across markets. This role ensures marketing, medical, and compliance teams can plan, create, approve, activate, and measure content efficiently and compliantly at scale.
Job description
Marketing Technology Strategy & Ownership
- Own the global roadmap for marketing systems and capabilities in partnership with business owners and service providers: modular content management, content hubs and repositories, digital engagement platforms, consent and campaign management platforms
- Act as the primary IT partner to Global Marketing leaders and content customers
Content Supply Chain & MLR Enablement
- Lead platforms supporting content authoring and publishing, medical, legal, and regulatory (MLR) review workflows, and medical and promotional content lifecycle management
- Drive standardization and reuse of content across brands, markets, and channels while respecting local regulatory requirements
GenAI & Advanced Content Capabilities
- Lead implementation of GenAI-enabled marketing capabilities, including marketing brief generation and optimization, content tagging, classification, and reuse, and AI-assisted MLR checks and compliance validation
- Partner with compliance and risk teams to ensure responsible and governed AI use
Delivery & Vendor Management
- Lead global IT marketing delivery teams and system integrators
- Own vendor strategy across CMS, DAM, marketing automation, and engagement platforms
- Ensure platforms scale globally while supporting local market needs
Requirements
- 10+ years in marketing technology, commercial IT, or digital platforms within Life Sciences
- Deep understanding of regulated content and MLR processes
- Experience with global marketing platforms (e.g., CMS, DAM, marketing automation, digital engagement tools)
- Hands-on experience applying GenAI or advanced analytics in regulated commercial environments
- Strong stakeholder management across Marketing, Medical, Legal, and IT
Benefits
- Wellbeing Support
- Retirement Benefits
- Financial Protection Benefits
- Medical, Dental & Vision
- Life & Disability Insurance
- Flexible Time Off
- 11 Paid Holidays
- Paid Sick Leave
- Paid Volunteer Days
- Summer Hours Flexibility
- Annual Global Shutdown
- Discretionary Cash Incentives
- Stock Opportunities
Company overview
Bristol Myers Squibb is a global biopharmaceutical company dedicated to discovering, developing, and delivering innovative medicines that help patients prevail over serious diseases. Founded in 1887 and headquartered in Princeton, New Jersey, the company operates with a unique BioPharma strategy that combines the reach and resources of a major pharmaceutical company with the entrepreneurial spirit and agility of a biotech firm. BMS focuses on transformative therapies in key therapeutic areas including oncology, hematology, immunology, cardiovascular disease, and fibrosis. The company has built a sustainable pipeline of potential therapies and leverages translational medicine and data analytics to deliver the right medicine to the right patient at the right time. With over 10,000 employees worldwide, Bristol Myers Squibb maintains a strong commitment to scientific excellence, patient-centric innovation, and global health equity through its foundation. The company's portfolio includes groundbreaking treatments such as Opdivo (nivolumab) for cancer, Eliquis (apixaban) for cardiovascular conditions, and Orencia (abatacept) for autoimmune diseases, among others.