Executive Director, U.S. HCP Marketing

Key Responsibilities

Strategic Leadership

• Own the HCP marketing strategy and contribute to the development of the annual global brand plan for Rezdiffra, aligning tactics to lifecycle stage, competitive dynamics, and portfolio priorities.
• Translate market research, prescriber analytics, and customer feedback into a clear, differentiated brand positioning and messaging framework for HCP audiences.
• Anticipate and plan for competitive threats (new entrants, label expansions) and adjust HCP strategy accordingly.

Campaign & Content Development

• Lead development of core and derivative promotional tools and continue to evolve promotional claims beyond label by leveraging FDA's CFL guidance.
• Oversee non-personal promotion (NPP) strategy across peer-to-peer channels, paid media, and programmatic/digital channels targeting HCPs.
• Ensure all materials are scientifically accurate, on-label, and approved through Promotional Review Committee (PRC) composed of Medical, Legal, and Regulatory.

KOL & Congress Strategy

• Develop and manage KOL engagement strategy in partnership with Thought Leader Liaison team, Medical Affairs, and Sales including oversight of advisory boards and promotional speaker bureau.
• Own planning and execution for major medical congresses and conferences (booth strategy, product theaters, print and digital sponsorships).

Sales Enablement

• Serve as the primary marketing partner to Sales Leadership; ensure each field team is equipped with compelling, compliant tools and messaging.
• Partner closely with Commercial training and development for implementation of new tools and messaging during and outside of planned national and regional sales meetings.

Omni-channel/non-personal promotion

• Lead the transformation from traditional campaign-based marketing to AI-driven, dynamic engagement models by championing the use of customer-centric analytics to deliver personalized customer approaches across channels.
• Partner with Commercial Strategy and Analytics and appropriate external vendors to build and monitor performance dashboards (Rx trends, NPS, share of voice, digital engagement).
• Monitor marketing mix effectiveness and use insights to optimize strategies and tactics.

Cross-Functional Collaboration

• Collaborate with Patient Marketing counterparts to ensure a unified HCP-to-patient journey.
• Cultivate strong working partnerships with Sales, Thought Leader Liaison, Commercial Strategy and Analytics, Market Access and Patient Services to ensure a cohesive brand story.
• Work closely with Regulatory and Legal/Compliance to navigate promotional review and ensure adherence to PhRMA Code, FDA regulations (OPDP), and company SOPs.

Team Leadership & Operations

• Hire, coach, and develop high-performing HCP marketing team.
• Own HCP marketing budget tracking, forecasting, and reconciliation.
• Manage relationships with external agencies (creative, media, medical communications) to ensure high-quality, on-time, on-budget deliverables.
• Prepare regular reports for commercial and executive leadership team on progress, challenges, and recommendations.

Required Qualifications

• Bachelor's degree required; MBA or advanced degree preferred.
• 18+ years of pharmaceutical/biotech marketing experience, with 10+ years in HCP-facing brand marketing roles of increasing responsibility with a majority of experience on a specialty brand.
• Experience in liver and/or a cardiometabolic therapy preferred.
• Proven experience marketing a blockbuster or high-growth/high-potential specialty product.
• Demonstrated success building and actualizing HCP marketing strategy within constraints and processes mandated by a Subpart H (conditional approval).
• Demonstrated experience as a people leader managing and leading Marketing professionals.
• Excellent cross-functional collaboration skills, particularly with Sales, Thought Leader Liaisons, Medical Affairs, Market Access, and Legal/Regulatory.
• Ability to distill complex information into essential knowledge and persuasively present it to all levels of management.
• Strong interpersonal skills, including the ability to lead, identify and resolve conflict, and drive consensus among individuals from a variety of viewpoints and disciplines.
• Role requires up to 30% US travel.