Executive Marketing Director - Alzheimers Disease

Key Job Responsibilities

Maximize Our Business

• Sets ambitious forecasts, adjusts based on new clinical & market data, and identifies what is needed from Roche/Genentech to deliver on the ambitious forecast and P&L.
• Accountable development and execution of DA & brand strategy across customers, patients, and payers.
• Leads strong collaboration with Squad, Digital Data and Analytics, Customer Engagement Ecosystems, Public Affairs & Access, and all Functional and Development Partners to develop integrated value proposition and strategic business plan.
• Champions tenants of Marketing Excellence, including agile ways of working in content generation, measurement, omnichannel, and end-to-end ownership from strategy development to campaign execution.
• Identifies, develops, implements and maintains an appropriate and aligned infrastructure of internal and external resources to achieve maximum customer satisfaction and enterprise best practice while maintaining a healthy P&L.

Shape Our Future

• Serves as the Marketing Lead for Neurodegeneration Therapeutic Area with accountability to develop and execute the NDG vision and meet long-term (3-5 year) and short-term (90-day) strategic goals.
• Defines the critical success factors for launches in early disease and pre-symptomatic disease, and reshapes our internal organization and external care coordination system as appropriate.
• Responsible for reimagining and shaping our approach to access to meet the unique NDG patient & customer journey in collaboration with Genentech's Patient Strategy initiative.
• May be the US commercial representative on global Lifecycle Teams & Commercialization Leadership Teams and responsible to develop, access, resource, prioritize, and execute Lifecycle options.
• Contributes leadership skills, insights/knowledge and courage to embrace new approaches to help identify innovative priorities, plans and tactics that improve year-on-year brand adoption.
• Represents the brand value proposition for all products in the assigned franchise(s) to others inside and outside of Genentech.

Evolve Our Skills & Capabilities

• Builds highly-connected, highly-motivated and high-performing teams by leading, developing and inspiring a thriving NDG Marketing Team.
• Champions the principles of our commercial operating model including a new digital-first mindset, end-to-end ownership, prioritizing velocity & execution over perfection & customization.
• Develops a deeply patient-centric and customer-focused culture by continuously integrating emerging insights from patients, customers, providers, and payers.
• Leads and contributes to the broader 1Marketing community at Genentech and supports capability development for the entire Marketing function.
• Embraces agile working practices to mobilize the Marketing team to maximize customer value.
• Responsible for long term capacity planning, enablement, project coaching and oversight of marketing team leads.
• Actively builds and cultivates future leaders within Marketing.
• Leads or oversees hiring of direct and indirect reports.
• Complies with all laws, regulations and policies that govern the conduct of Genentech activities.

Key Competencies

• Customer Understanding
• Competitive Value Creation
• Strategy Development
• Integrated Campaign Development
• Content Development & Approval
• Execution Readiness
• Delivery & Optimization Across Channels
• Measurement & Iteration
• Project & Vendor Management