Field Marketing Manager
Adelphi Graduate Careers
Summary
We are looking for a Digital Marketing Manager to be hired at the discretion of the New York Gaming Commission / New York Lottery. This position shall physically and functionally report to the Commission's designated Digital Lead for the Lottery at Commission headquarters in Schenectady and administratively report to MRM. The Field Marketing Manager shall live within commutable distance of the Lottery office in Schenectady and be expected to report in-person to that office on an ad-hoc basis.
Job description
In the role as Digital Marketing Manager, the candidate will assist and support the Director of Digital at the New York Lottery and MRM in efforts to build, maintain, and grow an effective and engaging digital program that helps drive their mission. In addition to responsibilities assigned by the Director of Digital, the candidate will act as a member of the Business Leadership team at MRM on the Lottery account.
Responsibilities
- Administratively report to MRM; Functionally report to New York Lottery
- Assist on all projects related to the New York Lottery's digital ecosystem, consumer engagement and digital marketing programs
- Attend all agency team meetings affecting the Digital Unit, including Weekly Status Calls, Tech Partner Status, Digital Roadmap, Creative Reviews and Project Review
CSR Responsibilities
- Lead CSR relating to SSO/IDDW services and game (not sponsorship) promotions
- Lead CSR relating to New York Lottery+ promotions, winner status, prizes, in-program currency, etc.
- Create and manage Customer Service playbook, including frequently asked questions and approved Lottery responses
- Point of contact for social team responses to DM and public-facing player questions; facilitate approved Lottery social media responses; flag potential issues to Lottery uncovered by social comments
Content
- Assist Lottery to align Monthly Content with Lottery brand, language, promotions, etc.
- Review and make necessary changes to monthly content before Client Review
- Provide winner details to digital team for creation of website marquees and social posts
- Draft alerts, promotion & event copy, FAQs, etc., update Website Alerts, Promotion and Events, FAQs
- Create and manage FAQs for promotions
- Draft Promo Source Documents and Guidelines for Lottery routing for approval
- Draft Draw Procedures as needed and route for approvals
- Assist leading promotion efforts with A3 including day-to-day oversight, drafting push notifications, writing, and editing copy for CNW platform and comms
Requirements
- Minimum 5 years of experience including marketing, writing, project management, program management, and new business development
- Relevant experience in a similar role
- Proven track record of success in marketing management, with a focus on consumer marketing
- Excellent communication and interpersonal skills
- Experience working in-house client side, with industry partners and vendors to plan and execute marketing efforts
- Able to work independently while also collaborating and organizing activities across agency and client side
- Positive, can-do attitude
- Eye for detail
- A good understanding of Customer Experience & Digital Technology
- Must live within commutable distance of the Lottery office in Schenectady
Benefits
- 401(k) Matching
- Medical, Dental & Vision
- Paid Time Off
Company overview
Adelphi Graduate Careers is the graduate recruitment division of Adelphi Group, a leading global pharmaceutical consultancy and healthcare services organization. Founded in 1986 and part of the Omnicom Corporation since 1998, Adelphi Group provides comprehensive strategic support services across the entire pharmaceutical lifecycle. The company specializes in strategic product development consultancy, health economics and outcomes research, real-world disease understanding, market research, medical communications, and post-marketing brand support services. With a global network of offices across the US, Europe, and Asia employing over 1,000 staff worldwide, Adelphi supports the world's leading pharmaceutical and healthcare organizations to improve patients' lives. The graduate program recruits talented individuals across various disciplines including life sciences, psychology, business studies, and health economics, offering roles in research, health economics, client services, and medical writing. Adelphi has been recognized as the 'Top Pharmaceutical Consultancy in Europe 2025' for its innovation and unique contributions to the life sciences sector.