Field Marketing Manager

Your Role

This North America field marketing role helps build awareness, customer engagement, and commercial growth for BioReliance Testing Services. Reporting into the Technical Sales Services group (TSS) you will translate regional customer and market needs into focused marketing programs that support sales priorities and strengthen the position of the services portfolio. You will plan and deliver campaigns, events, and sales enablement activities; track leads and campaign performance; and share market insight with global and regional partners. You will work independently and collaboratively with Sales, Marketing, technical experts, and other business partners, documenting activities and outcomes in approved systems.

Key Responsibilities

• Develop and execute North America field marketing plans for BioReliance Testing Services, aligned with commercial priorities and global marketing direction.
• Plan and deliver regional campaigns and lead-generation activities, including targeted electronic communications, seminars, conferences, trade shows, and customer events.
• Partner with Sales to identify priority accounts and customer needs, support opportunity development, and coordinate timely follow-up on marketing-generated leads.
• Create, review, adapt, and deploy service-focused sales collateral, presentations, and other tools that help the commercial team communicate the value of BioReliance Testing Services.
• Coordinate customer visits, events, and sales team training; engage technical colleagues when deeper service or scientific expertise is needed.
• Serve as a voice of the customer by gathering and organizing field feedback, market trends, competitive activity, and relevant regulatory drivers, then sharing insights with regional and global partners.
• Contribute regional input to global marketing plans and support service portfolio updates and customer communications in partnership with relevant teams.
• Track campaign metrics, leads, and opportunity progression in the CRM system; report results and use performance insights to improve future programs.
• Maintain clear records of marketing activities, customer interactions, and outcomes in approved business systems.

Minimum Qualifications

• Bachelor's degree in Science, Business, Marketing or related
• 5-7+ years of direct sales or marketing experience with technical products or services in the pharmaceutical or biotechnology industry.
• Experience using CRM tools such as Salesforce.com for campaign, lead, and opportunity tracking.
• Able to understand and communicate technical concepts and customer needs related to pharmaceutical and biotechnology testing, quality control, and regulated environments.
• Demonstrated ability to plan and deliver marketing activities, manage multiple priorities, analyze campaign results, and collaborate across commercial and technical teams.
• Able to work effectively with Sales, Marketing, technical experts, and global partners in a collaborative environment.

Preferred Qualifications

• Strong written and verbal communication skills, including the ability to listen, present information, and create clear customer-facing and sales-enablement materials.
• Agile, adaptable and influential.
• Strong organization and prioritization skills, sound judgment, and a customer-focused approach.

Travel Expectations

Some in-state or out-of-state travel for customer visits, trade shows, and team activities may be required, up to 25% of the time. Limited international travel may be needed occasionally.