General Manager
VASA FITNESS
Summary
This is a high-impact leadership role responsible for running the entire club business--leading a team of department heads, owning overall performance, and creating a culture of accountability, energy, and growth.
Job description
How You Will Change Lives
The General Manager (GM) leads club operations, owning both business performance and team development. You'll oversee up to 70 employees, including six department leaders responsible for membership growth, personal training clients, and club experience.
Through consistent coaching and presence on the floor, you'll set the standard for sales execution and coach teams to consistently convert through authentic membership conversations, personal training growth, and service upgrades that deliver real value to members.
By combining business strategy, sales leadership, and operational excellence, you'll build a high-performing club where members achieve their goals and team members grow their careers.
What We're Looking For
- Proven ability to drive revenue, manage labor, and lead overall business performance
- Experience coaching teams to execute sales strategies and deliver results across membership enrollment, personal training, and service upgrades
- Strong leadership presence with a track record of developing leaders and building engaged teams
- Belief in VASA's mission to help people get healthy, feel strong, and be their best
- 4+ years of leadership experience in fitness, retail, hospitality, or a multi-department service environment
- Strong communication, problem-solving, and organizational skills
- Ability to inspire accountability and build a positive, high-energy culture
- Proficiency with Microsoft Office Suite
Preferred: Bachelor's degree in Business, Management, or a related field
What Does Success Look Like?
- Managing and developing six department leaders who each oversee teams within the club
- Building a high-performing organization rooted in accountability and VASA's core values
- Consistently achieving monthly membership, personal training, and STUDIO revenue targets while effectively managing labor and operational costs
- Holding department leaders accountable to sales goals and conversion metrics across all revenue streams
- Maintaining operational excellence with a clean, safe, and well-run facility
- Developing future leaders within the club and building a strong internal leadership bench
Requirements
- Proven ability to drive revenue, manage labor, and lead overall business performance
- Experience coaching teams to execute sales strategies and deliver results across membership enrollment, personal training, and service upgrades
- Strong leadership presence with a track record of developing leaders and building engaged teams
- Belief in VASA's mission to help people get healthy, feel strong, and be their best
- 4+ years of leadership experience in fitness, retail, hospitality, or a multi-department service environment
- Strong communication, problem-solving, and organizational skills
- Ability to inspire accountability and build a positive, high-energy culture
- Proficiency with Microsoft Office Suite
- Bachelor's degree in Business, Management, or a related field
Benefits
- Gym memberships
- Discounted personal training
- 401(k)
- Employee assistance program
- Free therapy
- Financial advising
- Legal advice
- Flexible vacation plan
- Paid holidays
- Paid parental leave
- Health insurance
- Dental insurance
- Vision insurance
Company overview
VASA Fitness is a leading high-value, low-price fitness club operator and one of the top 20 largest health club operators in the United States. Founded in 2014 and headquartered in Greenwood Village, Colorado, the company operates over 68 locations across eight states including Colorado, Utah, Oklahoma, Arizona, Illinois, Indiana, Wisconsin, and Nebraska. VASA's mission is to uplift everyone through fun, innovative, and affordable fitness experiences, offering full-service gym memberships starting as low as $14.99 per month. The company provides comprehensive fitness facilities featuring top-of-the-line equipment, boutique-style STUDIO classes (including STUDIO RED HIIT, STUDIO LFT strength training, and STUDIO FLOW infrared yoga), expert personal training, and premium recovery amenities such as steam rooms, saunas, hot tubs, and red light therapy. VASA has been certified as a Great Place to Work® for four consecutive years and employs approximately 4,347 people nationwide. The company recently announced a transformative $30 million reinvestment to upgrade equipment and expand boutique-style programming across its locations, reinforcing its commitment to making high-quality fitness accessible and affordable for diverse communities.