Global Market Development Specialist III
Thermo Fisher Scientific
Summary
We are looking for a result-driven and innovative Global Market Development Specialist to help create and implement marketing programs for a robust portfolio of single-use products. This is an exciting and evolving market that requires dynamic and adaptable marketing efforts.
Job description
A Day in the life
We are looking for a result-driven and innovative Global Market Development Specialist to help create and implement marketing programs for a robust portfolio of single-use products. This is an exciting and evolving market that requires dynamic and adaptable marketing efforts.
The candidate in this role will need to successfully work within a highly matrixed organization to develop global, multi-channel marketing campaigns, and manage tactical execution to achieve results. This individual should have a strong background in B2B marketing, with demonstrated ability to optimize marketing efforts by channel and funnel stage.
Global Market Development Specialist responsibilities will include:
- Collaborate with cross-functional teams to develop strategic marketing plans, including analysis of customer segments, competitor analysis, business trends, and market opportunities.
- Work closely with product management to ensure product positioning, messaging, and value propositions are aligned with customer needs.
- Partner with digital marketing colleagues to implement and optimize performance across digital channels.
- Create and implement appropriate technical marketing content across digital channels, including web, video, social media, paid search and display advertising.
- Develop sales force selling tools and customer materials in collaboration with product management, R&D, and commercial teams.
- Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
- Coordinate with global functions to ensure consistency with brand profiles and company standards.
- Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach.
- Work closely with regional marketing development managers to build and implement marketing programs within their regions.
- May perform other related duties as the need arises and/or assigned.
Requirements
- Bachelor’s degree in Life Sciences, Marketing or related field
- 4-5 years of marketing experience (biopharma/ biotech segment is a plus)
- Ability to work effectively in a matrixed organization and align strategy with stakeholders
- Knowledge of the following key competencies: value proposition development, 4Ps, 3Cs and marketing mix, marketing communication, communication channels, channels-to-market, customer segmentation, voice of customer
- Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products
- Experience developing messaging for sales and customer facing materials
- Outstanding communication skills as well as analytical, project management and planning skills necessary
- Strong business sense and customer focus
Requirements
- Bachelor’s degree in Life Sciences, Marketing or related field
- 4-5 years of marketing experience (biopharma/ biotech segment is a plus)
- Ability to work effectively in a matrixed organization and align strategy with stakeholders
- Knowledge of value proposition development, 4Ps, 3Cs and marketing mix, marketing communication, communication channels, channels-to-market, customer segmentation, voice of customer
- Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products
- Experience developing messaging for sales and customer facing materials
- Outstanding communication skills as well as analytical, project management and planning skills necessary
- Strong business sense and customer focus
Benefits
- Medical, Dental & Vision
- Health incentive programs
- Employee assistance program
- Family support programs
- Commuter benefits
- Tuition reimbursement
- Paid time off
- Paid holidays
- Paid parental leave
- Accident insurance
- Life insurance
- Short-term disability
- Long-term disability
- 401(k) retirement savings plan
- Employee stock purchase plan
Company overview
Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. The company's mission is to enable customers to make the world healthier, cleaner, and safer. With over 100,000 employees globally, Thermo Fisher provides an unrivaled combination of innovative technologies, purchasing convenience, and pharmaceutical services through its industry-leading brands including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon, and PPD. The company serves customers across healthcare, life sciences, applied markets, and pharmaceutical sectors, offering solutions that accelerate research, solve complex analytical challenges, improve patient diagnostics, and increase laboratory productivity. Headquartered in Waltham, Massachusetts, Thermo Fisher operates globally, delivering critical scientific products, services, and workflow solutions that support researchers, organizations, and companies in addressing some of the world's most pressing issues.