Global Social Media Manager

About Abbott Lingo

Lingo is Abbott's continuous glucose monitoring (CGM) biosensor, designed to help people better understand how their body responds to food, exercise, sleep, and everyday life. We sit at the intersection of health technology and consumer lifestyle, helping people make smarter decisions through real-time insights and behavioral change.

The Global Social Media Manager is Lingo's lead for owned social channels, responsible for shaping our social strategy, driving content development, and building an engaged community of users and advocates. This is both a strategic and hands-on role.

What You'll Work On

Social Strategy & Performance

• Develop and execute Lingo's social media strategy across key platforms, including Instagram, Facebook, LinkedIn, YouTube Shorts, and emerging channels.
• Define content pillars, channel approaches, tone of voice, and social-first storytelling opportunities.
• Establish KPIs and regularly assess performance, turning insights into actionable recommendations.
• Monitor trends, platform changes, and cultural conversations to identify opportunities for growth and engagement.

Content & Community

• Own Lingo's editorial calendar from planning and briefing through publishing and optimization.
• Partner with internal creative teams, agencies, and creators to develop engaging platform-native content across video, static, story, and live formats.
• Write and review social copy that reflects Lingo's brand voice and complies with legal and regulatory requirements.
• Serve as the voice of Lingo in social channels, managing community engagement across comments, DMs, mentions, and conversations.
• Develop programs that encourage participation, advocacy, user-generated content, and long-term community growth.

Cross-Functional Partnership

• Collaborate closely with Influencers & Creators and Brand Partnerships teams to integrate social into broader marketing initiatives.
• Share community insights, audience feedback, and emerging themes with cross-functional stakeholders.
• Partner with Legal, Regulatory, and Medical Affairs to ensure content aligns with Abbott policies and industry requirements.

Required Qualifications

• 4-6 years of social media and community management experience for a consumer-facing brand.
• Experience developing social strategies and executing content across multiple platforms.
• Exceptional writing and communication skills, with the ability to adapt tone and messaging for different audiences and channels.
• Experience with social media management, listening, and analytics tools.
• Strong analytical skills and the ability to translate performance data into actionable insights.

Preferred Qualifications

• Experience in health technology, wellness, consumer devices, or other regulated industries.
• Familiarity with influencer, creator, or partnership programs.
• Experience growing and engaging online communities.
• Experience supporting organic and paid social initiatives.
• Familiarity with CGM, metabolic health, wearable technology, or adjacent categories.