Group Copy Supervisor

Essential Functions

Copywriting and Creative Execution: Responsible for all aspects of copy across brand(s) with the ability to find harmony between client objective and agency creative vision.

Cross-Functional Collaboration: Partners closely with cross-functional team members in a productive manner to attain/maintain creative vision outlined for the brands and agency.

Strategic Thinking: Maintains knowledge and displays deep understanding of marketing plans including objectives, strategies, and how success will be measured.

Client Management: Presents creative work regularly to internal teams and clients, leads discussions to uplevel the work, based on intimate knowledge of the data, the market, and the brand strategy.

Talent Management: The GCS supervises copywriters or freelancers, evaluates work, gives constructive feedback to prompt full copy potential, and works independently.

Administration: Maintains timely, detail-oriented, and accurate approaches to administrative duties.

Job Duties / Responsibilities

• Oversees and contributes to copy content for assigned projects that is on strategy and in language that is original, compelling, distinctive, and synergistic with art/graphic.
• Guides the creation of language that is compelling for varied audiences across a variety of mediums while staying true to the established brand tone.
• Provides art direction guidance as it relates to the concept.
• Develops new, bold creative ideas to support brand(s) goals while managing the day-to-day copy needs of team.
• Takes an active role in agency/client review and routing systems; revises agency copies, identifies problems or inconsistencies, solves problems by reviewing with supervisor/account services.
• Demonstrates consistency in effectiveness and delivery of job expectations across multiple projects and brand.
• Maintains and strengthens positive relationships with various agency departments including Editorial, Account, Strategy, and Project Management.
• Communicates consistently and effectively with team members regarding deadlines, revisions, quality control and new work.
• Partners closely with Art partner and team to contribute and execute creative approaches to communicate brand personality and messages for both the overall campaign and individual materials.
• Proactively approaches leadership with new ideas and suggestions for personal career growth and team dynamics.
• Champions of the client's marketplace, competition, marketing objectives and strategies.
• Meaningfully and proactively creates innovative ideas appropriate to the clients marketing strategy, and audience needs.
• Active participant in strategic and tactical brainstorming meetings.
• Fully understands the creative brief and the role it plays in creative evolution, taking into consideration client feedback.
• Maintains and strengthens solid client relationships and trust through clear and authoritative presentations, thorough understanding of brand data, language nuance, and strategic direction.
• Proactively communicates with all team members in a productive manner to ensure creative vision is maintained and deadlines are met.
• Manages, mentors, and inspires copy team, delegates incoming tasks and assignments as appropriate.
• Responsible for hiring, staffing, and full life-cycle talent management (eg, delivering feedback, annual reviews, general and performance management).
• Ensures accurate and timely reporting of timesheets for self and copy team.
• Contributes to resourcing and scoping conversations.

Education

Bachelor's degree in Marketing, Advertising, Communications, or related field (Preferred).

Experience

6+ years in Marketing/Advertising Business (Preferred).

Knowledge, Skills, & Abilities

• Portfolio of work demonstrating strong and consistent writing ability required.
• Proficient in Microsoft Office Suite (Word, Teams, PowerPoint, Excel) or equivalent programs.
• Familiarity with Adobe Suite (Acrobat, Indesign).
• Proficient in social media and digital best practices.
• Knowledge of healthcare copywriting—AMA style, health literacy, referencing and factchecking, prepping for medical/legal/regulatory submissions (preferred).
• Excellent written and verbal communication.

Competencies

• Communication: Expresses ideas accurately, clearly, and passionately.
• Organization: Manages time, creates clear goals, identifies and finds the resources needed to achieve them, and schedules tasks so that work is completed on time.
• Collaboration: Works effectively in a team environment to build and foster collaboration.
• Problem-Solving: Shows interest in finding the cause of problems, looks for and chooses effective solutions, and takes the necessary action to resolve them.
• Creativity: Demonstrates a creative mind.
• Engaged/Motivated: Is attentive and shows interest in the subject.
• Quality Orientation: Detail-oriented, monitors the quality of work and makes any necessary improvements.
• People Management: Coaches to develop capabilities beyond their job duties.
• Presentation: Able to clearly convey expertise and passion for the work.
• Interpersonal Skills: Able to work effectively in a team environment and build relationships with others.