Group Digital Product Manager, Marketing
Edwards Lifesciences
Summary
Patients with mitral and tricuspid heart valve disease often have complex conditions with limited treatment options. Our Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is boldly pursuing an innovative portfolio of technologies to address a patient's unmet clinical needs. It's our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
Job description
Position Summary
Many patients with mitral and tricuspid valve disease experience significant delays between diagnosis and treatment. In this new role on the Transcatheter Mitral and Tricuspid Therapies (TMTT) team, you will lead the product management of AI-enabled screening and patient identification solutions that help clinicians recognize appropriate patients and accelerate referral to heart teams and treatment. You'll work alongside our Advanced Innovation & Technology team from requirements through global launch.
How you will make an impact
- Translate voice of customer and voice of business into clear product requirements for AI-enabled MR and TR screening solutions
- Represent TMTT as part of a cross-functional development team
- Provide marketing input to intended use, claims and workflow design, partnering with AI&T
- Build the business case, value proposition and commercial model, and define target segments and positioning with global and regional teams
- Lead global launch readiness, including messaging, customer materials, sales training inputs and adoption plans
- Plan and manage marketing workstreams, timelines, and risks to deliver on time and within scope
- Track adoption and customer feedback after launch, and feed results back into the roadmap
This is an on-site position based in Irvine, CA
What you'll need (Required)
- Bachelor's Degree in related field
- Minimum 10 years of work experience or equivalent work experience based on Edwards criteria Required OR
- Master's Degree or equivalent in related field, 8 years of related experience working in sales, marketing, or healthcare industry or equivalent work experience based on Edwards criteria Preferred
What else we look for (Preferred)
- Proven successful project management skills
- Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
- Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
- Extensive understanding of internal and external product and market
- Extensive understanding of related aspects of marketing concepts and principles
- Ability to build and coach other's to create market models with supporting assumptions in order to determine key financial metrics and market opportunity
- Ability to create comprehensive marketing strategies with supporting plans and the ability to execute.
- Possess the ability to measure and track performance/success of programs/initiatives
- Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
- Ability to assess and understand market share, pricing, ASPs, competitive dynamics
- Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
- Strict attention to detail
- Experience defining requirements for and launching a digital health, AI-enabled or software product that achieved real adoption
- Working knowledge of how software as a medical device is developed, including design controls, verification and validation, and FDA SaMD guidance, as a partner to R&D, Regulatory, and Quality
- Understanding of how AI features fit into clinical workflows
- Experience gathering and interpreting voice of customer through interviews, advisory boards and usability research
- Experience on a cross-functional core team for a new product development program
- Global or multi-region launch experience
- Comfort with product analytics and adoption measurement
Requirements
- Bachelor's Degree in related field
- Minimum 10 years of work experience or equivalent work experience based on Edwards criteria Required OR
- Master's Degree or equivalent in related field, 8 years of related experience working in sales, marketing, or healthcare industry or equivalent work experience based on Edwards criteria Preferred
- Proven successful project management skills
- Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
- Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
- Extensive understanding of internal and external product and market
- Extensive understanding of related aspects of marketing concepts and principles
- Ability to build and coach other's to create market models with supporting assumptions in order to determine key financial metrics and market opportunity
- Ability to create comprehensive marketing strategies with supporting plans and the ability to execute.
- Possess the ability to measure and track performance/success of programs/initiatives
- Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
- Ability to assess and understand market share, pricing, ASPs, competitive dynamics
- Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
- Strict attention to detail
- Experience defining requirements for and launching a digital health, AI-enabled or software product that achieved real adoption
- Working knowledge of how software as a medical device is developed, including design controls, verification and validation, and FDA SaMD guidance, as a partner to R&D, Regulatory, and Quality
- Understanding of how AI features fit into clinical workflows
- Experience gathering and interpreting voice of customer through interviews, advisory boards and usability research
- Experience on a cross-functional core team for a new product development program
- Global or multi-region launch experience
- Comfort with product analytics and adoption measurement
Benefits
- Competitive salaries
- Performance-based incentives
- Diverse benefits programs
Company overview
Edwards Lifesciences (NYSE: EW) is the leading global structural heart innovation company, driven by a passion to improve patient lives. Founded in 1958 and headquartered in Irvine, California, the company specializes in developing breakthrough technologies for cardiovascular diseases. As a pioneer in the medical device industry, Edwards focuses on transcatheter heart valves, surgical heart valves, hemodynamic monitoring systems, and vascular solutions. The company's patient-focused culture inspires its 16,000+ employees worldwide to deliver life-changing innovations that address complex heart health challenges. Edwards serves patients in over 100 countries through its comprehensive portfolio of products including the SAPIEN transcatheter heart valve system, INSPIRIS surgical valves, and advanced monitoring technologies. With a commitment to research and development, the company invests 17-18% of its revenue back into R&D efforts, maintaining its position at the forefront of structural heart innovation. Edwards Lifesciences has impacted over one million patients globally through its transformative medical technologies.