Group Product Director, Professional Promotion, Gastroenterology
Johnson & Johnson Innovative Medicine
Summary
The Group Product Director, Gastroenterology, will join and lead a highly capable marketing team composed of dedicated and passionate individuals. This position will be responsible for leading a team accountable for the Professional marketing efforts for Gastroenterology. This role will act as a leader in the Immunology marketing team and will report directly to the Director of Marketing. The individual in this position will have responsibility for shaping the HCP Marketing strategy, Professional Promotion and Medical Education.
Job description
Key Responsibilities
- Develop, retain, and motivate a high-performance marketing team in a fast-paced environment.
- Lead strategy and execution of HCP marketing strategies, positioning, messaging and tactics to drive performance of Gastroenterology across critical Field team Personal Promotion assets, including the Interactive Visual Aid, and Non-Personal Promotion, incl. websites and HCP Media plan assets.
- Lead in partnership with the Thought Leader Liaison team the relationship management for Key Opinion Leaders and strategy and execution of professional education efforts through Peer-to-Peer programming and advisory boards.
- Ensure strong partnership with sales leadership and Learning Excellence teams to plan and execute regular field trainings to ensure field team readiness on strategy and new data execution.
- Work closely with the Commercial Excellence team to translate data into meaningful insights that shape strategy.
- Play a critical role partnering with cross functional partners including Medical Affairs, Global Marketing, Finance, Sales and cross-franchise marketing to identify new differentiation opportunities and develop plans and tactics for the U.S. business and develop plans for translating clinical data into commercial opportunities.
- Build relationships and work effectively with external agencies and key internal partners to ensure prioritized successful tactical execution.
- Partner with legal, medical, regulatory & HCC to obtain approval of marketing materials.
- Demonstrate strong strategic and operational planning excellence to ensure proactive and timely cross-functional plans regarding Gastroenterology data, competitor activities, market events and more; Responsible for delivering the HCP Marketing Tactical plan and continued optimization of plan.
Requirements
- B.A./B.S. is required.
- An MBA or other related advanced degree is preferred.
- A minimum of 10 years of commercial or related business experience, of which at least 5 years of successful pharmaceutical marketing People leadership experience required.
- Candidate must have a demonstrated track record of business results, storytelling competencies and a comfort in trying new things.
- Strong learning agility and command of clinical data preferred.
- Ability to influence large/diverse teams without direct authority is required.
- Strong verbal, written and executive communication skills are required along with demonstrated presentation skills.
- Sales or Sales leadership experience is preferred.
- Agency/ vendor relationship management required.
- Demonstrated success partnering with sales teams is preferred.
- Must have a strong sense of urgency and big picture orientation with attention to detail.
- Continual assessment of the competitive landscape to inform strategic choices.
- Must be innovative, proactive, and strong analytically with excellent overall business acumen.
- Excellent leadership, decision-making process, and ability to influence with a heightened ability to collaborate and work with a team to deliver results.
- Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time preferred.
- Experience building team AI literacy and confidence, reinforcing trusted, responsible AI use and sound judgment in applying AI-enabled insight preferred.
Company overview
Johnson & Johnson Innovative Medicine is the pharmaceutical division of Johnson & Johnson, leading the way in medical innovation with a relentless focus on bringing transformational treatments to patients worldwide. The company applies rigorous science and compassion to address the most complex diseases of our time, developing groundbreaking medicines across key therapeutic areas including oncology, immunology, neuroscience, and cardiopulmonary medicine. With deep expertise and global reach, Johnson & Johnson Innovative Medicine reimagines how devastating diseases are treated and cured, delivering hope and better care for millions of patients and their families. The organization pioneers the path from laboratory research to clinical application, championing patients every step of the way while maintaining an unwavering commitment to scientific excellence and patient-centered innovation.