GTM Narrative Lead
Anthropic
Summary
As GTM Narrative Lead at Anthropic, you will be the keeper of Anthropic's company story for customers. You will own the company narrative presentation end to end and keep it current as models and products ship, shaping how customers first hear who Anthropic is, what Claude changes for them, and why we are the right partner. This is a hands-on individual contributor role in Solutions & Segment Marketing, within Enterprise Marketing.
Job description
About the role
As GTM Narrative Lead at Anthropic, you will be the keeper of Anthropic's company story for customers. You will own the company narrative presentation end to end and keep it current as models and products ship, shaping how customers first hear who Anthropic is, what Claude changes for them, and why we are the right partner. This is a hands-on individual contributor role in Solutions & Segment Marketing, within Enterprise Marketing.
Key responsibilities
- Own Anthropic's company narrative presentation from start to finish, including the storyline, the master deck, speaker notes, and the versions used by executives, sales, partners, and events
- Turn complex research and product capabilities into a clear story about what changes for customers, what it's worth, and why Anthropic is the right partner
- Lead the narrative update for every major launch, so the story is refreshed, approved, and in the hands of the field on launch day
- Use win/loss reviews, call recordings, executive briefings, customer advisory input, and usage data to keep testing and adjusting the storyline
- Partner with Product Marketing, Brand, Design, and Communications to keep the company narrative aligned with positioning, messaging, and external voice
- Define and report on how widely the deck is used, how often key messages show up in deals, and feedback from customers and executives
- Build workflows with Claude to speed up research, customer feedback summaries, drafting, and versioning
Minimum qualifications
- Product marketing, corporate marketing, or portfolio marketing background, with a track record of personally writing a company or portfolio-level narrative for B2B software products
- Recent, hands-on writing of the master deck for executives and sellers, including speaker notes and audience versions
- Proven ability to turn technical capabilities into customer outcomes for C-level and business buyers
- Experience leading narrative updates for major launches on short timelines, through review and into the field
- Experience building a customer-insight loop (win/loss, call recordings, briefings, usage data) and changing the story because of it
- Experience measuring narrative use and impact, and reporting it to leadership
- Experience aligning Product Marketing, Brand, Design, and Communications around one story without formal authority
- Regular use of AI tools for research, synthesis, drafting, or versioning
Preferred qualifications
- 15+ years of experience in product marketing, portfolio marketing, or corporate messaging at B2B technology companies - a blend of experience at technology startups and scaled technology companies is strongly preferred
- Experience marketing AI, cloud, data, or developer platforms to enterprise buyers
- Experience at a company where the product changed constantly and content had a short shelf life
- Keynote or executive briefing writing experience
- Time spent in or close to sales, field marketing, or enablement
- Experience in a regulated or high-trust category where safety and security are part of the story
Requirements
- Product marketing, corporate marketing, or portfolio marketing background
- Track record of personally writing a company or portfolio-level narrative for B2B software products
- Recent, hands-on writing of the master deck for executives and sellers, including speaker notes and audience versions
- Proven ability to turn technical capabilities into customer outcomes for C-level and business buyers
- Experience leading narrative updates for major launches on short timelines
- Experience building a customer-insight loop (win/loss, call recordings, briefings, usage data)
- Experience measuring narrative use and impact, and reporting it to leadership
- Experience aligning Product Marketing, Brand, Design, and Communications around one story without formal authority
- Regular use of AI tools for research, synthesis, drafting, or versioning
- Bachelor's degree or equivalent combination of education, training, and/or experience
Benefits
- Equity donation matching
- Generous vacation
- Parental leave
- Flexible working hours
Company overview
Anthropic is a leading artificial intelligence research company founded in 2021 and headquartered in San Francisco, California. The company specializes in developing safe, reliable, interpretable, and steerable AI systems with a strong emphasis on AI safety and ethical development. Anthropic's flagship product is Claude, an advanced AI assistant capable of handling complex tasks at any scale, which has gained significant traction in enterprise applications. The company was founded by former OpenAI executives Dario Amodei (CEO) and Daniela Amodei (President), bringing extensive experience in AI research and safety. Anthropic's research interests span multiple areas including natural language processing, human feedback systems, scaling laws, reinforcement learning, code generation, and AI interpretability. With a valuation reaching $18.4 billion and significant funding rounds, Anthropic has established itself as a major player in the competitive AI landscape, focusing on providing trustworthy AI solutions for enterprise clients while advancing the frontier of AI safety research.