HCP Global Omnichannel Lead
Opella
Summary
Opella is a consumer healthcare company specializing in retail health and personal care products. The company focuses on developing and distributing accessible healthcare solutions for everyday wellness needs. Operating in the retail health sector, Opella likely offers a range of over-the-counter products, personal care items, and health maintenance solutions designed for consumer use. While specific product details are not available, companies in this sector typically provide items such as vitamins, supplements, first aid products, personal hygiene items, and other health-related consumer goods. Opella appears to serve the growing market of consumers seeking convenient, retail-based healthcare options that bridge the gap between traditional medical products and everyday wellness. The company's positioning in retail health suggests a focus on making essential healthcare products more accessible to the general public through various retail channels, potentially including pharmacies, supermarkets, and online platforms.
Job description
About the Job
- Lead Opella's HCP global Omnichannel strategy, designing seamless, insight-driven experiences for healthcare professionals across multi and omni-channel, digital and in-person touchpoints.
- Define the global data & omnichannel roadmap, ensuring effective deployment through 'how to' playbooks, platforms, segmentation strategies, and capability support to Zones and markets.
- Lead initiatives that advance our brands and strengthen our reputation worldwide.
- Mentor and uplift emerging talent while pushing your own growth and influence.
- Put purpose into practice — embedding sustainability, access and social impact into every decision.
- Model the challenger mindset: question complexity, act with integrity and make things radically simple.
- Help shape a culture that's ambitious, collaborative and serious about recognition and belonging.
Main Responsibilities
- Define and manage global HCP omnichannel engagement strategy, ensuring alignment with segmentation, content, and scientific priorities.
- Provide strategic guidance to markets/brands on reach strategy, including HCP segmentation, channel preferences, and KPI setting.
- Develop global playbooks and best practices for HCP omnichannel journeys and campaign execution.
- Collaborate with Digital, Data, and Tech teams to implement CRM, consent, tagging, and tracking infrastructure.
- Support Zones in orchestrating personalized HCP journeys across owned, earned, and paid media channels.
- Establish global KPIs and performance dashboards to monitor reach, engagement, and ROI.
- Drive innovation through test-and-learn pilots and scale validated omnichannel solutions globally.
About You
- 12+ years of experience in omnichannel marketing or digital strategy in consumer healthcare or pharma.
- Proven track record of building global-to-local HCP omnichannel models and proven track record in the clusters such as AMEA, Europe, LATAM, and ASEA.
- Deep expertise in customer journey design, CRM targeting, consent management, and data tagging.
- Experience deploying Veeva CRM, Salesforce Health Cloud, Adobe Experience Cloud or equivalent. Strong analytical and commercial skills, with comfort driving adoption through influence and training.
- Excellent cross-functional collaboration and change management skills.
- Degree in Marketing, Digital, Business, or related discipline.
- Certification or training in omnichannel marketing, CRM systems, or data strategy preferred.
- Fluent in English.
Requirements
- 12+ years of experience in omnichannel marketing or digital strategy in consumer healthcare or pharma
- Proven track record of building global-to-local HCP omnichannel models
- Proven track record in clusters such as AMEA, Europe, LATAM, and ASEA
- Deep expertise in customer journey design, CRM targeting, consent management, and data tagging
- Experience deploying Veeva CRM, Salesforce Health Cloud, Adobe Experience Cloud or equivalent
- Strong analytical and commercial skills
- Excellent cross-functional collaboration and change management skills
- Degree in Marketing, Digital, Business, or related discipline
- Certification or training in omnichannel marketing, CRM systems, or data strategy preferred
- Fluent in English
Company overview
Opella is a consumer healthcare company specializing in retail health and personal care products. The company focuses on developing and distributing accessible healthcare solutions for everyday wellness needs. Operating in the retail health sector, Opella likely offers a range of over-the-counter products, personal care items, and health maintenance solutions designed for consumer use. While specific product details are not available, companies in this sector typically provide items such as vitamins, supplements, first aid products, personal hygiene items, and other health-related consumer goods. Opella appears to serve the growing market of consumers seeking convenient, retail-based healthcare options that bridge the gap between traditional medical products and everyday wellness. The company's positioning in retail health suggests a focus on making essential healthcare products more accessible to the general public through various retail channels, potentially including pharmacies, supermarkets, and online platforms.