HCP Marketing Director - Abbott Pediatric Nutrition
Abbott
Summary
This role leads marketing strategy and business performance for Abbott's Pediatric Institutional and Specialty Nutrition portfolio, representing more than $600MM in annual sales. The Director will drive growth across hospital, office, specialty, and healthcare professional channels through integrated commercial strategy, external engagement, customer insights, innovation commercialization, and partnership with sales and cross-functional teams.
Job description
What You'll Do
- Lead and develop a high-performing team of approximately five direct and indirect reports, fostering talent development, collaboration, and organizational capability building.
- Lead the Pediatric Specialty Nutrition business, delivering annual sales, share, profit, and growth objectives.
- Develop and execute integrated commercial strategies across Hospital, Physician Office, and Healthcare Professional channels to drive recommendation, adoption, and growth.
- Lead commercial strategy for HCP sales teams, including promotional initiatives, selling materials, sales meeting content, and resource allocation.
- Serve as commercial lead for Hospital and Specialty Nutrition innovation pipelines, guiding strategy from development through launch and commercialization.
- Partner cross-functionally to develop supporting evidence, claims, and customer engagement strategies that maximize innovation success across channels and HCP audiences.
- Lead external engagement strategy across the Pediatric portfolio, including professional associations, scientific conferences, Key Opinion Leaders (KOLs), speakers, and agency partners.
- Leverage customer insights, advanced analytics, market trends, and reimbursement dynamics to identify growth opportunities, prioritize investments, and inform business decisions.
- Own business forecasting and performance management, monitoring sales, revenue, costs, and supply plans to ensure delivery of financial commitments.
- Lead annual planning, LBE, and strategic business planning processes in partnership with Finance, Commercial Analytics, Brand, and Delivery teams.
- Partner cross-functionally to develop agile commercial plans that optimize business performance amid changing market conditions and supply constraints.
- Accountable for management of AP&G, Gross-to-Net, and other commercial investments to maximize return on investment and business performance.
- Build and develop a high-performing team through coaching, talent development, succession planning, and a culture of engagement and accountability.
- Ensure all business activities are executed in compliance with legal, regulatory, and company policies while maintaining the highest ethical standards.
Travel: 5-10%, including customer visits, sales meetings, and key professional conferences
Skills / Experience
- 10+ years of progressive commercial leadership experience with a demonstrated track record of delivering results across Sales and/or Marketing.
- Proven leadership experience driving organizational performance, fostering collaboration, and delivering results through direct authority and cross-functional influence.
- Experience leading and developing high-performing teams, including coaching and talent development.
- Demonstrated ability to influence and lead cross-functional teams, building alignment across Medical, Legal, Regulatory, Commercial Operations, Analytics, Sales, Finance, and external stakeholders.
- Strong financial acumen, strategic thinking, and analytical problem-solving skills.
- Proven ability to develop strategic business plans and consistently deliver against financial and commercial objectives.
- Exceptional communication and executive presentation skills, with the ability to translate complex business and scientific concepts into clear, actionable recommendations.
- 5+ years of experience developing and executing healthcare professional (HCP) marketing and/or sales strategies within a regulated healthcare or consumer health environment.
- Deep understanding of U.S. hospital systems, Group Purchasing Organizations (GPOs), distributors, reimbursement dynamics, and institutional purchasing processes.
- Experience leading commercial strategy and business performance within Hospital and/or Physician Office channels preferred.
- Demonstrated ability to thrive in a fast-paced environment, navigate ambiguity, and drive results with accountability and ownership.
- Proven ability to influence executive stakeholders and lead through complexity.
- Experience launching products, indications, or commercial innovations preferred.
- Experience working with KOLs, medical societies, and healthcare institutions preferred.
Education and Experience You'll Bring
- BS / BA required.
- MBA or Degree in Marketing, Management, or Business preferred.
Requirements
- 10+ years of progressive commercial leadership experience with a demonstrated track record of delivering results across Sales and/or Marketing.
- Proven leadership experience driving organizational performance, fostering collaboration, and delivering results through direct authority and cross-functional influence.
- Experience leading and developing high-performing teams, including coaching and talent development.
- Demonstrated ability to influence and lead cross-functional teams, building alignment across Medical, Legal, Regulatory, Commercial Operations, Analytics, Sales, Finance, and external stakeholders.
- Strong financial acumen, strategic thinking, and analytical problem-solving skills.
- Proven ability to develop strategic business plans and consistently deliver against financial and commercial objectives.
- Exceptional communication and executive presentation skills, with the ability to translate complex business and scientific concepts into clear, actionable recommendations.
- 5+ years of experience developing and executing healthcare professional (HCP) marketing and/or sales strategies within a regulated healthcare or consumer health environment.
- Deep understanding of U.S. hospital systems, Group Purchasing Organizations (GPOs), distributors, reimbursement dynamics, and institutional purchasing processes.
- Demonstrated ability to thrive in a fast-paced environment, navigate ambiguity, and drive results with accountability and ownership.
- Proven ability to influence executive stakeholders and lead through complexity.
- BS / BA required.
- MBA or Degree in Marketing, Management, or Business preferred.
- Experience leading commercial strategy and business performance within Hospital and/or Physician Office channels preferred.
- Experience launching products, indications, or commercial innovations preferred.
- Experience working with KOLs, medical societies, and healthcare institutions preferred.
Benefits
- Training and career development
- Tuition assistance
- Competitive compensation
- Incentives
- Retirement plans
- Medical, dental & vision
- Wellness programs
- Occupational health programs
- Paid time off
- 401(k) with company match
Company overview
Abbott Laboratories is a global healthcare leader with a 135-year legacy of innovation, dedicated to helping people live healthier, fuller lives through life-changing technologies and products. Headquartered in Abbott Park, Illinois, the company operates in more than 160 countries with a workforce of approximately 114,000 professionals. Abbott's diversified portfolio spans four core business segments: medical devices, diagnostics, nutrition products, and branded generic pharmaceuticals. The company is particularly renowned for its groundbreaking medical devices including cardiovascular technologies, diabetes management systems like the FreeStyle Libre continuous glucose monitor, neuromodulation devices for chronic pain, and the AVEIR DR dual chamber leadless pacemaker system. In diagnostics, Abbott has been instrumental in developing critical tests, including the first licensed HIV test in 1985 that helped secure blood supply safety. The company's nutrition division produces leading infant formulas like Similac, while its pharmaceutical business provides quality branded generic medicines. Abbott consistently ranks among Fortune's Most Admired Companies and maintains a strong commitment to sustainability and corporate responsibility, making it a trusted partner in advancing global healthcare.