HCP Marketing Manager I/II - Dermatology
AbbVie
Summary
The Marketing Manager will use insights and the HCP journey to develop stakeholder-specific messaging and materials across multiple channels in support of two upcoming launches in Hidradenitis Suppurativa (HS). This individual will support launch planning, strategy, and go-to-market execution for HCP promotion, coordinating across internal and external stakeholders to enable an integrated and successful launch. Partnering across functional teams and the Immunology franchise will be critical to ensure successful implementation of HS launch tactics.
Job description
Responsibilities
- Work on deliverables of marketing plans and tasks, contributing to the go-to-market strategy and tactical planning for two HS launches.
- Develop stakeholder-specific HCP messaging and execute personal promotion tactics with agency and MRL partners, including the ISA, playbook, iRep, and print materials.
- Support development and execution of the HCP NPP strategy across the HCP website, social media, digital media, CRM/email, and search. Use customer insights and performance data to optimize engagement and deliver an integrated HCP experience in support of launch objectives.
- Utilize marketing skills to analyze and execute, including establishing and growing franchise market position in HS. Maintain awareness of relevant market dynamics, competitive trends, and the HCP treatment landscape, and their application to franchise and business plans.
- Make proposals and recommendations based on business direction, market dynamics, and data.
- Partner with the marketing team and cross-functional stakeholders to execute go-to-market plans, and support P2P programs, ad boards, congresses, and advocacy efforts.
- Support management of tactical budgets and partner with Finance and brand partners to maintain oversight throughout the year.
- Drive for results through the oversight of sales force execution via clear and concise communication and delivering impactful training initiatives. Partner closely with the sales force and sales training to develop comprehensive and effective launch tools.
Requirements
- Bachelor's Degree required
- Pharmaceutical marketing experience
- Professional (HCP) marketing experience preferred
- Experience in a dynamic and fast-paced environment
- Proven ability to work cross-functionally and within a highly matrixed environment
- Demonstrated use of critical thinking and problem-solving skills
- Strong planning and organization skills, attention to detail, execution, and follow-through
- Excellent communication (oral, written, and presentation) and interpersonal skills
Benefits
- Paid Time Off
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k)
- Long-Term Incentive Programs
Company overview
AbbVie is a global biopharmaceutical company that discovers, develops, and markets advanced therapies for some of the world's most complex and serious diseases. Founded in 2013 as a spin-off from Abbott Laboratories, AbbVie has established itself as a leader in immunology, oncology, neuroscience, eye care, and virology. The company's flagship product, Humira (adalimumab), was one of the world's top-selling drugs for treating autoimmune conditions like rheumatoid arthritis and Crohn's disease. AbbVie maintains a robust pipeline of innovative medicines and has expanded its portfolio through strategic acquisitions, including Allergan in 2020. With research facilities across the United States and globally, AbbVie focuses on advancing science to improve patient outcomes while maintaining strong commercial operations worldwide. The company operates with a patient-centric approach and invests significantly in research and development to address unmet medical needs across multiple therapeutic areas.