Head of Consumer Marketing - Abbott Diabetes Care

What you'll do

• Lead a team of 2 direct and 25 indirect reports to execute business strategies and plans to ensure delivery of the brands Sales, Margin and Market Share commitments.
• Develop and execute comprehensive consumer marketing strategies to drive customer acquisition, retention, and engagement.
• Build and support a top tier team, providing guidance, mentorship, and support to ensure the successful implementation of marketing plans and a healthy, happy, efficient, and effective team.
• Lead market research to understand consumer trends, insights, challenges, and opportunities, and translate them into actionable marketing strategies.
• Lead our consumer marketing investment strategy - how we think about and execute on digital marketing, social media, email marketing, content marketing, traditional advertising and other channels.
• Implement advanced audience segmentation techniques to target specific customer cohorts, delivering highly relevant and personalized content across email, social, and digital channels.
• FreeStyle Libre CRM lead inclusive of all consumer marketing activations: email, website, app, and roadmap development and execution.
• Lead the development of consumer competitive strategy to address current and future competitors.
• Manage marketing team budget, allocate resources effectively, and ensure cost-effective marketing campaigns.
• Monitor and analyze marketing campaign performance, track KPIs, and make data-driven decisions to optimize marketing efforts and maximize ROI.
• Collaborate with internal and external stakeholders to achieve objectives. These groups include Finance, Retail Sales, Legal, Regulatory Affairs, Public Affairs, Management.

Key Skills Required

• Leadership: Desire and ability to lead the organization to ensure goals achievement w/ a positive attitude.
• Excellent verbal, written, and presentation/communication skills.
• Strong work ethic, self-motivation, and resourcefulness.
• Ability to develop, rationalize, and present strategy.
• Strong collaboration skills, with the ability to work in a highly matrixed organization.
• Strong analytical skills, with the ability to distill data into a succinct, simple story to influence the organization.
• Learning mindset: approach the business with an intellectual curiosity that is focused on growth, development, and continuous improvement.
• Champion an experimentation culture, where the team can test fast, learn fast, scale fast (when appropriate).

Minimum Experience

• BS or BA required; MBA strongly preferred due to the business complexity and P&L responsibility of the position.
• At least 10 years of progressively responsible brand management experience in healthcare professional and/or consumer packaged goods marketing, ideally including new products marketing.
• Preferably, would also possess experience in a sales leadership role.
• Proven ability to develop and execute complex strategic business plans, proven effectiveness in financial and budget management.
• Excellent interpersonal skills to collaborate with a multitude of functions, outstanding communication, and presentation skills.
• Ability to motivate, focus, and lead a diverse group of people; demonstrated effectiveness at developing talent throughout organizational levels.
• Strong analytical ability and understanding.
• Must be experienced in stakeholder management in a complex organizational structure, a strong influencer and possess negotiating skills.
• Must possess experiences in leading teams, both with direct staff and indirect teams.