Head of Marketing - U.S. Hemophilia

About the Job

Overall responsibility for the strategy, execution, and performance of the Sanofi US Hemophilia portfolio, including Altuviiio, Eloctate, Alprolix, and Qfitlia. Inspiring and motivating the team to drive impact for customers and patients in line with the Sanofi values. Lead through change, embedding AI and data-driven decision making into team ways of working and marketing strategy and tactics. Enable cross-functional teams to execute with excellence. Lead the patient-facing field engagement function, combining portfolio marketing leadership with line leadership of a field-based organization. Member of the Rare Blood Disorders Leadership Team, reporting to the General Manager, Head of One Rare, U.S.

Main Responsibilities

Strategic Leadership and Vision for the US Hemophilia Portfolio

• Develop strategic and tactical brand plans annually with global and cross-functional partners, and update them quarterly to reflect the latest performance, customer insights, and market dynamics.
• Gain organizational alignment on 5-year strategic and 1-year tactical plans prior to implementation.
• Accountable for brand life-cycle management recommendations and for aligning multiple stakeholder groups, including senior leadership.
• Serve as the primary US marketing interface with Global Brand Teams, balancing global strategy with US market needs.
• Drive a customer-journey-first approach that ensures consistency and brand balance across the portfolio.

Team Management

• Motivate and inspire the Marketing organization, setting high standards and expectations, developing talent, and recognizing outstanding contributions.
• Lead through layers of management (managing managers) across Marketing and the CoRe (Community Relations & Education) field organization, ensuring consistent standards and a strong, unified culture.
• Responsible for oversight of all team members, including annual objective setting, mid-year and end-of-year reviews, and recruitment, development, and retention of talent.
• Build a culture of customer-centricity, accountability, and data-driven decision making, with clear career pathways for team members.
• Collaborate closely with cross-functional partners.

Lead Patient-Facing Field Engagement – Community Relations & Education (CoRe) Team

• Motivate and inspire the field team and its people managers; strengthen a culture of patient-first excellence, compliant promotional practice, and high performance.
• Own the promotional strategy and execution for CoRe's branded and unbranded outreach to patients.
• Support CoRe team in delivering consistent patient and caregiver education on the Sanofi hemophilia portfolio, product information, and competitive positioning.
• Partner with PSS leadership to ensure a seamless patient experience across the journey.
• Establish KPIs for CoRe field engagement and monitor performance against them.

Leading through Change and driving Innovation leveraging AI

• Lead the marketing and CoRe organizations through change, providing clarity of direction, transparent communication, and a culture that embraces new ways of working.
• Champion innovation and a test-and-learn mindset, encouraging smart risk-taking to find new ways to reach and support customers.
• Drive adoption of AI within the teams to increase productivity, speed, and quality of work.
• Embed AI-driven insights and tools in marketing strategy and tactics, including patient and HCP search behavior, content strategy, channel mix optimization, and personalization.
• Partner with Digital and GTMC to bring emerging technologies and global digital capabilities into US execution.

Execution of Marketing Tactics to Deliver Financial Performance

• Own hemophilia portfolio performance, including demand, revenue, gross-to-net, operating expenses, and business operating income.
• Direct marketing tactics across HCP, nurse, patient, and caregiver audiences, including sales materials, digital and social, direct mail, speaker programs, patient and HCP programs, congresses, and advisory boards.
• Align resources to marketing initiatives to achieve short-term and long-term brand objectives and portfolio growth.
• Establish KPIs and champion data-driven decisions, partnering with Insights & Analytics to measure the impact of marketing initiatives (including CoRe field engagement), optimize channel mix and ROI, and reallocate resources accordingly.

Cross-Functional Enablement & Regional Account Planning

• Enable cross-functional partners (Sales, Thought Leader Liaisons, PSS, Medical, Market Access) through aligned strategy, integrated plans, and fit-for-purpose tools and content.
• Champion cross-functional account and regional planning, supporting HTC engagement and total-account approaches so national strategy translates into regional and account-level action.
• Ensure effective marketing agency relationships are managed and developed in support of key initiatives.
• Partner with Market Access on pricing and contracting strategy and implementation.
• Build effective relationships with key external customers, including thought leaders, healthcare professionals, nurses, patients, caregivers, and patient advocacy groups.

About You

Mandatory Qualifications

• Minimum of 10+ years of relevant biopharmaceutical experience with progressive marketing leadership responsibility.
• Proven track record of leading and developing high-performing marketing and field-based teams, managing through multiple layers of management is highly preferred.
• Experience managing multi-brand portfolios in competitive specialty care or rare disease markets.
• Experience leading patient-facing or field-based organizations.
• Strong strategic thinking and portfolio management capability.
• Demonstrated ability to build integrated, customer-journey-based marketing strategies across HCP, nurse, patient, and caregiver audiences.
• Outstanding leadership, people development, and change management skills; able to lead a team through a transition.
• Demonstrated ability to drive innovation and apply AI and emerging technologies to improve team productivity and marketing effectiveness.
• Strong analytical skills and a track record of data-driven decision making and marketing optimization.
• Excellent cross-functional collaboration, enablement, and stakeholder management skills in a matrix organization.
• Strong financial acumen, with experience managing significant A&P, field operating budgets, and brand P&Ls.
• Ability to communicate complex scientific concepts to diverse audiences.

Preferred Qualifications

• Direct experience in hemophilia, rare blood disorders, or rare diseases.
• Track record of successful product launches and lifecycle management in specialty care.
• Experience with AI-driven marketing, omnichannel/channel mix optimization, and emerging marketing technologies.
• Experience with account planning and HTC/total-account strategies.
• Experience navigating compliance and legal guardrails for patient-facing promotional field teams.
• Experience working with Global Brand Teams and navigating US/Global alignment.
• MBA or science-related graduate degree.