Head of Marketing - Value Added Generics

This leader will build and execute portfolio and brand strategies from business case evaluation, go-to-market strategy, early commercialization through launch and lifecycle management. The role requires a combination of strategic growth, marketing, launch excellence, market insights, payer, customer/channel understanding and cross-functional leadership to establish Lupin as a leader in differentiated/value-added generics and specialty pharmaceutical products.

Key Responsibilities

• Lead U.S. marketing strategy for 505(b)(2), value-added generics and specialty, biosimilars and other differentiated products.
• Develop portfolio, brand and commercialization strategies based on unmet patient/customer needs, product differentiation, competition, payer/market access and channel dynamics.
• Lead pre-launch and launch planning including segmentation, prioritization, targeting, positioning, messaging, market development, customer engagement and launch readiness.
• Build differentiated value propositions for HCPs, pharmacists, patients/caregivers, payers, organized providers/institutions, health systems, GPOs and other relevant customers.
• Establish annual and long-term marketing plans, priorities, resource allocation and KPIs across the portfolio.
• Partner with R&D, Regulatory, Medical Affairs, Portfolio and Business Development to incorporate commercial insights into product development and lifecycle strategy.
• Partner with Market Access, Pricing, Contracting and Sales/Key Accounts to integrate payer, reimbursement, formulary, institutional and channel considerations into brand strategy.
• Lead market research, competitive intelligence, patient/customer journey analysis and performance analytics to identify opportunities and optimize commercial strategy.
• Partner with Finance and Commercial Analytics on forecasting, business cases, scenario planning and investment decisions.
• Provide commercial input into portfolio evaluations, business development opportunities and lifecycle-management strategies.
• Lead cross-functional launch teams spanning Marketing, Medical, Market Access, Sales, Regulatory, Supply Chain, Finance and Commercial Operations.
• Build scalable marketing capabilities, processes and launch playbooks as Lupin’s differentiated portfolio expands.
• Lead, coach and develop marketing talent and external agency partners while maintaining appropriate budget and compliance oversight.

Qualification and Experience

• Bachelor’s degree in Business, Marketing, Life Sciences or related discipline; MBA, PharmD or advanced degree preferred.
• 12+ years of progressive pharmaceutical/biotech commercial experience with significant U.S. marketing experience.
• Demonstrated success in pharmaceutical product commercialization, including pre-launch and new product launches.
• Experience in 505(b)(2), specialty pharma, value-added/complex generics, biosimilars or differentiated pharmaceutical products strongly preferred.
• Experience with retail, LTC, institutional, specialty pharmacy, hospital/GPO, clinics, mail-order, value-based or payer-driven channels preferred.
• Strong understanding of U.S. payer/market access, reimbursement, customer and channel dynamics.
• Strong strategic, analytical and financial acumen with experience in forecasting, market research and business planning.
• Proven ability to lead cross-functional teams and influence senior stakeholders in a matrix organization.
• Entrepreneurial mindset with demonstrated ability to build new capabilities and operate successfully in evolving business environments.
• Strong executive presence, communication, leadership and people-development skills.