Head of US Neuromuscular Disease Marketing
Biogen
Summary
The Executive Director, Neuromuscular Disease (NMD) Marketing is responsible for shaping and executing U.S. marketing strategy across Biogen's NMD portfolio. This role leads all aspects of brand strategy and execution for SMA and ALS while helping prepare the organization for future U.S. launches.
Job description
What You'll Do
- Lead end-to-end U.S. marketing strategy for SMA and ALS, including brand planning, positioning, message development, campaign execution, and performance management.
- Prepare the organization for future U.S. NMD launches by shaping launch strategy, building readiness plans, and ensuring strong cross-functional coordination across commercial and medical partners.
- Define and evolve brand stories for key customer audiences, ensuring clear, differentiated narratives aligned to brand objectives and portfolio strategy.
- Provide leadership across branding, promotional strategy, PRC processes, and tactical execution to ensure materials are compliant, effective, and aligned with business priorities.
- Partner closely with Medical, Market Access, Patient Services, BIO, and Insights & Analytics to translate customer and market insights into integrated marketing plans.
- Monitor brand performance and market dynamics, leveraging analytics, insights, and competitive intelligence to identify opportunities, mitigate risks, and optimize execution.
- Manage and optimize operational expenditures by overseeing budgets, tracking spend against forecasts, identifying cost-saving opportunities, and ensuring financial discipline across projects and operations.
- Lead, coach, and develop a high-performing marketing team while fostering collaboration, accountability, and excellence.
Who You Are
You are a high-impact, hands-on leader who enjoys and has experience integrating cross-functional considerations into leading commercial strategic initiatives, team decisions, and work products. You have US commercial expertise and bring this point-of-view to help drive key workstreams and communications.
Required Skills
- Bachelor's degree Required; Advanced degree preferred
- 15+ years of experience in the US Commercial pharmaceutical or biotechnology industry
- Experience in rare disease preferred
- Strong analytical and leadership skills, including creative, strategic mindset
- Outstanding relationship building and communication skills, including ability to navigate throughout a matrixed organization (and partnered companies) with individuals at all levels
- Strategic agility and the ability to translate complex market dynamics into clear marketing priorities and actionable plans.
- Strong enterprise mindset with the ability to influence across functions, align diverse stakeholders, and drive coordinated execution in a matrixed environment.
- Customer-centered leadership, with a demonstrated ability to shape compelling brand stories and experiences grounded in customer, patient, and caregiver insights.
- Strong judgment and decisiveness, with the ability to balance strategic ambition, operational rigor, and compliance in a highly regulated environment.
- Talent leadership and team development capabilities, including coaching, prioritization, and fostering a culture of accountability, inclusion, and high performance.
Requirements
- Bachelor's degree Required; Advanced degree preferred
- 15+ years of experience in the US Commercial pharmaceutical or biotechnology industry
- Experience in rare disease preferred
- Strong analytical and leadership skills, including creative, strategic mindset
- Outstanding relationship building and communication skills, including ability to navigate throughout a matrixed organization (and partnered companies) with individuals at all levels
- Strategic agility and the ability to translate complex market dynamics into clear marketing priorities and actionable plans.
- Strong enterprise mindset with the ability to influence across functions, align diverse stakeholders, and drive coordinated execution in a matrixed environment.
- Customer-centered leadership, with a demonstrated ability to shape compelling brand stories and experiences grounded in customer, patient, and caregiver insights.
- Strong judgment and decisiveness, with the ability to balance strategic ambition, operational rigor, and compliance in a highly regulated environment.
- Talent leadership and team development capabilities, including coaching, prioritization, and fostering a culture of accountability, inclusion, and high performance.
Benefits
- Medical, Dental & Vision
- Life Insurance
- Fitness & Wellness Programs
- Short- & Long-Term Disability
- Paid Vacation
- Paid Holidays
- Sick Time
- Paid Maternity & Parental Leave
- 401(k) Matching
- Employee Stock Purchase Plan
- Tuition Reimbursement
- Employee Resource Groups
Company overview
Founded in 1978, Biogen is a leading global biotechnology company headquartered in Cambridge, Massachusetts, specializing in the development and commercialization of innovative therapies for serious neurological and neurodegenerative diseases. As one of the oldest independent biotechnology companies in the United States, Biogen has established itself as a pioneer in neuroscience, focusing on difficult-to-treat conditions where few or no treatment options exist. The company's portfolio includes groundbreaking treatments for multiple sclerosis, spinal muscular atrophy, Alzheimer's disease, ALS, and Friedreich's ataxia. With approximately 7,000 employees worldwide, Biogen operates through a global network that includes research and development hubs in Cambridge, Research Triangle Park in North Carolina, and South San Francisco, along with world-class manufacturing facilities in the United States and Switzerland. The company's commitment to scientific innovation is demonstrated by its Nobel Prize-winning founders and its receipt of the U.S. National Medal of Technology and Innovation. Biogen's patient-centric approach drives its mission to deliver transformative medicines that improve lives while creating sustainable value for shareholders and communities.