Innovation Product Manager
BD
Summary
As Product Manager for Innovation and Upstream Marketing, PI Vascular, you will be responsible for the innovation strategy of assigned products and spaces in conjunction with R&D, Clinical, Downstream Marketing, and other functions. You will be accountable for identifying unmet needs, market analysis, market research, and commercial deliverables for new product development.
Job description
Essential Job Functions
- Work with R&D to develop a strong portfolio of product development projects that support the strategic direction and grow the business.
- Build relationship with and know key customers/distributors and major buying groups.
- Take an active role on product development teams as leader or key participant.
- Communicate with domestic sales force and global marketing entities (directly and through international marketing).
- Identify and communicate market trends to division management and cross-functional team.
- Develop and implement comprehensive product marketing plans including strategic and technical components.
- Forecast sales volume, monthly and long-term.
- Budget administration (promotional and expense).
- Develop market and revenue models, including analyses of operating expenses, profit and loss.
- Identify and develop marketing programs, sales tools and promotions.
- Prepare strategic plans for product and/or market segment.
- Recommend product line modifications, extensions, new products and product deletions.
Requirements
- Bachelor’s degree in Business Administration, Marketing, Engineering, or relevant field
- Minimum of 5 years of work experience
- Minimum of 2 years in product management
- Demonstrated analytical abilities with proficiency in data interpretation
- Excellent communication and interpersonal skills
- Detail-oriented approach with a focus on accuracy and quality assurance
- Ability to work independently and collaboratively in a fast-paced environment
- Must be able to travel up to 30% including international travel
Benefits
- Relocation assistance available
- Hybrid work: 4 days onsite, remote Fridays
Company overview
BD (Becton, Dickinson and Company) is one of the world's largest global medical technology companies, founded in 1897 and headquartered in Franklin Lakes, New Jersey. As a Fortune 500 company, BD specializes in developing, manufacturing, and selling medical devices, instrument systems, and reagents across three primary segments: BD Medical, BD Life Sciences, and BD Interventional. The company's extensive product portfolio includes medical equipment such as syringes, needles, infusion systems, diagnostic instruments, flow cytometers, and surgical devices. With over 70,000 employees worldwide and operations in virtually every country, BD focuses on advancing healthcare through innovations in medical discovery, diagnostics, and care delivery. The company has a rich history of pioneering medical technologies, including the first insulin injection device, the Vacutainer blood collection system, and numerous safety-engineered medical devices. BD's mission centers on improving clinical therapy for patients and enhancing clinical processes for healthcare providers while addressing global health challenges through strategic partnerships and continuous innovation.