Inside Sales Representative
Ora
Summary
The Inside Sales Representative is responsible for driving revenue growth through proactive account management, new customer acquisition, and the expansion of existing customer relationships. This position will manage an assigned portfolio of dental practices, identifying opportunities to increase case volume, strengthen customer loyalty, reactivate inactive accounts, and develop new business. Building and reinforcing the company's brand as the Anterior & Complex Case Specialist is a key priority. Through consistent outreach, relationship development, product education, and strategic sales initiatives, the Inside Sales Representative will serve as a trusted partner to dental practices while collaborating with internal teams to ensure a positive customer experience and achieve sales growth objectives.
Job description
Essential Duties and Responsibilities
Sales & Account Management
- Develop and maintain strong relationships with dentists, dental office managers, and clinical staff.
- Proactively contact existing customers to promote laboratory services, products, and new offerings.
- Identify opportunities to increase sales and grow existing accounts.
- Follow up on leads, referrals, and prospective customers.
- Support sales initiatives, promotions, and account development strategies.
- Maintain accurate customer records and sales activity in the CRM system.
Customer Service and Case Support
- Respond to incoming customer calls, emails, and inquiries professionally and promptly.
- Assist dental offices with case status updates, order questions, pricing, and service inquiries.
- Coordinate with laboratory production, shipping, and technical departments to resolve customer concerns.
- Communicate case delays, remakes, adjustments, and other issues as needed.
- Ensure customer expectations are managed and issues are resolved in a timely manner.
Performance and Reporting
- Meet established sales, customer retention, and activity goals.
- Track outbound calls, customer contacts, sales opportunities, and account growth.
- Maintain accurate documentation of customer interactions.
- Participate in sales meetings, training, and performance reviews.
Qualifications
- Bachelor’s degree preferred; however, relevant experience in the dental industry may be considered in lieu of a degree.
- Previous inside sales, customer service, or account management experience preferred.
- Dental laboratory, dental office, or dental industry experience strongly preferred.
- Strong verbal and written communication skills.
- Excellent customer service and relationship-building abilities.
- Ability to manage multiple priorities in a fast-paced environment.
- Strong organizational skills and attention to detail.
- Proficiency in Microsoft Office and CRM/customer management systems.
Core Competencies
- Customer-focused mindset
- Sales-driven approach
- Strong communication skills
- Problem-solving abilities
- Accountability and follow-through
- Team collaboration
- Professionalism and reliability
Requirements
- Bachelor’s degree preferred; relevant dental industry experience may be considered in lieu of a degree
- Previous inside sales, customer service, or account management experience preferred
- Dental laboratory, dental office, or dental industry experience strongly preferred
- Strong verbal and written communication skills
- Excellent customer service and relationship-building abilities
- Ability to manage multiple priorities in a fast-paced environment
- Strong organizational skills and attention to detail
- Proficiency in Microsoft Office and CRM/customer management systems
Company overview
Ora is the world's leading full-service ophthalmic drug and device development firm, operating as a specialized contract research organization (CRO) focused exclusively on ophthalmology. Founded in 1974 and headquartered in Andover, Massachusetts, the company has over 45 years of experience in advancing eye care innovations globally. Ora provides comprehensive research and development services spanning preclinical studies, clinical trials, regulatory strategy, and product development for both pharmaceutical and medical device companies. With operations across the United States, United Kingdom, Australia, and Asia, the company has helped clients achieve more than 85 product approvals to date. Ora's expertise covers a wide range of ophthalmic conditions including allergy, dry eye, retina diseases, glaucoma, and anti-infective therapies. The company employs over 500 ophthalmology specialists who utilize proprietary clinical models, integrated data solutions, and global regulatory strategies to accelerate product development from concept to market. Ora serves a diverse client base ranging from startups to global pharmaceutical and device companies, positioning itself as the trusted partner for ophthalmic innovation worldwide.