
Institutional Marketing Director– Immunology
AstraZeneca
Summary
AstraZeneca is looking for an Institutional Marketing Director to join our US Immunology Marketing Leadership Team. In this high-visibility role, you will be the US lead for account-based engagement and emerging customer segments, shaping how we partner with Integrated Delivery Networks (IDNs), Community Health Systems, Supergroups, academic institutions, and advanced practice providers.
Job description
You will sit at the center of a dynamic, matrixed organization — bridging Marketing, Sales, Market Access, Medical Affairs, Regulatory, and Operations — to design and deliver go-to-market strategies that unlock meaningful value across the healthcare ecosystem.
Responsibilities
- Lead institutional channel strategy across IDNs, Community Health Systems, and Supergroups, deploying a Strategic Account Selling framework and tailored resources to maximize customer impact.
- Serve as the key liaison between marketing and institutional-based selling teams, ensuring clear alignment with broader brand strategies and goals.
- Develop account-based go-to-market recommendations, including customer segmentation, field deployment, and orchestrated account execution plans.
- Drive the insight generation agenda, partnering with Insights & Analytics to unify intelligence across critical HCP segments and treatment settings.
- Build a dedicated brand strategy to activate advanced practice practitioners, academia, and fellows — from insight through execution.
- Design and deploy marketing assets aligned to prioritized value propositions, from briefing through flawless execution.
- Collaborate cross-functional teams across Head Quarter and Field.
- Support Immunology senior leadership in driving organizational alignment and informing critical business decisions.
- Lead coordinated strategic planning across indications and functions to maximize portfolio synergies.
Minimum Qualifications
- Bachelor's degree required.
- 8+ years of Pharmaceutical or Healthcare experience.
- 5+ years of Pharmaceutical Marketing or related experience, including Marketing, Managed Markets, Pharmaceutical Sales, Market Research/Analytics, Strategic Planning, or relevant Agency experience.
- Demonstrated leadership within cross-functional and strong learning agility.
- Broad knowledge of the branded pharmaceutical development-to-commercialization process, including marketing insight and strategy development.
- Expert written, presentation, strategic analysis, and business case development skills, with the ability to synthesize complex information into executive-level communications.
- Proven ability to collaborate, influence at all levels, and lead without authority across cross-functional teams and partners.
- Ability to travel approximately 20%.
Preferred Qualifications (Desirable)
- Advanced degree in Business, Marketing, or the Sciences.
- Broad business acumen with experience across multiple functions.
- Experience in cross-channel, cross-customer marketing.
- 3+ years of leadership experience managing teams.
- 3+ years of experience in Rheumatology/Immunology or specialty care.
- Experience across the product life cycle (emerging, launch, in-line, mature).
Requirements
- Bachelor's degree required
- 8+ years of Pharmaceutical or Healthcare experience
- 5+ years of Pharmaceutical Marketing or related experience
- Demonstrated leadership within cross-functional and strong learning agility
- Broad knowledge of the branded pharmaceutical development-to-commercialization process
- Expert written, presentation, strategic analysis, and business case development skills
- Proven ability to collaborate, influence at all levels, and lead without authority
- Ability to travel approximately 20%
Company overview
AstraZeneca is a global, science-led, patient-focused pharmaceutical company dedicated to accelerating the delivery of life-changing medicines that create enduring value for patients, society, and shareholders. With a workforce of over 94,300 employees worldwide, the company operates across three core therapy areas: Oncology, BioPharmaceuticals (including Cardiovascular, Renal & Metabolism, Respiratory & Immunology), and Rare Disease. Headquartered in Cambridge, UK, AstraZeneca maintains strategic R&D centers in Cambridge, Gaithersburg (US), Boston (US), Gothenburg (Sweden), Shanghai, and Beijing. The company generated $54.1 billion in total revenue in 2024 and invested $13.6 billion in scientific research and development. AstraZeneca's bold aspiration is to be pioneers in science, lead in disease areas, and transform patient outcomes, with a goal to launch 20 new medicines and achieve $80 billion in total revenue by 2030. The company is recognized for its commitment to sustainability, health equity, and creating an inclusive work environment where diverse perspectives drive innovation.