Institutional & Spec Sales Consultant - St. Petersburg, FL
Bayer
Summary
Bayer is expanding its commitment to its mission of "Health for All, Hunger for None." As part of this growth, the Institutional & Specialty Sales (ISS) Team is being established to lead and drive launch activities across the Cardiovascular-Renal (CVR) portfolio, with a particular focus on the anticipated Kerendia Heart Failure (HF) indication.
Job description
The ISS Representative will be responsible for driving clinical demand, education, and sales by developing and executing strategic business plans across prioritized institutions, including hospitals and health systems, as well as targeted cardiology and nephrology customers in both institutional and community settings. This role reports directly to the CVR Area General Manager (AGM) and serves as a key member of the Area Customer Squad, partnering closely with Marketing, Market Access, Patient Services, and other cross-functional teams to drive business outcomes.
Key Responsibilities
Strategic Account Management
- Develop and execute strategic business plans for prioritized hospitals, health systems, and institutional accounts.
- Analyze local market dynamics to identify opportunities and address barriers impacting product adoption and sales.
- Co-create account strategies with both internal and external stakeholders.
Clinical Education & Demand Generation
- Drive clinical demand, education, and sales through effective communication of approved clinical data.
- Develop a deep understanding of disease states, unmet patient needs, and treatment options.
- Educate healthcare professionals and business stakeholders on product efficacy, safety, and patient benefits.
Institutional Access & Advocacy
- Build advocacy within institutions to support formulary inclusion, treatment pathway integration, and protocol adoption.
- Manage and support Pharmacy & Therapeutics (P&T) Committee processes at targeted institutions.
- Drive appropriate pull-through of approved cardiovascular and renal therapies.
Relationship Management
Establish and maintain strong relationships with cardiologists, nephrologists, hospital and health system leadership, C-Suite and administrative stakeholders, Directors of Pharmacy, and Quality leadership and decision-makers.
Cross-Functional Collaboration
- Collaborate with Area Customer Squads and cross-functional stakeholders to strengthen strategic customer partnerships.
- Support Area General Managers on regional and national strategic projects as needed.
- Partner effectively with Market Access, Marketing, Patient Services, and Sales Leadership.
Business Acumen & Innovation
- Maintain expertise in cardiovascular and renal disease states, competitive landscape, industry trends, and cross-functional business initiatives.
- Apply strong analytical skills to identify opportunities and mitigate challenges.
- Embrace and leverage emerging technologies to enhance performance and effectiveness.
Compliance & Ethics
- Adhere to all pharmaceutical industry regulations, compliance requirements, and company policies.
- Demonstrate the highest ethical standards in all customer and internal interactions.
Key Stakeholders
Physicians - Cardiologists and Nephrologists; Nurse Practitioners (NPs); Physician Assistants (PAs); Pharmacists; Hospital and Health System Stakeholders (e.g., Hospitalists); Sales Management; Market Access Team; Marketing Team.
Requirements
- Bachelor's degree
- Strong background in pharmaceutical sales or institutional account management
- Deep knowledge of cardiovascular and renal disease states
- Ability to navigate complex institutional environments
Benefits
- Competitive compensation
- Benefits programs
Company overview
Bayer AG is a global life science company with core competencies in healthcare and agriculture, operating as one of the world's leading pharmaceutical corporations. Founded in 1863 and headquartered in Leverkusen, Germany, Bayer operates through three primary divisions: Pharmaceuticals, Consumer Health, and Crop Science. The company's pharmaceutical segment focuses on prescription products for cardiology, women's healthcare, oncology, hematology, and ophthalmology, with blockbuster drugs including Xarelto, Eylea, and Nubeqa. Bayer's Consumer Health division markets well-known over-the-counter brands such as Aspirin, Aleve, Claritin, and Bepanthen. The Crop Science division, strengthened by the acquisition of Monsanto, provides seeds, crop protection products, and digital farming solutions. With approximately 92,815 employees worldwide and operations in 80 countries, Bayer is committed to its mission of "Health for all, Hunger for none," driving innovation in medical treatments, agricultural productivity, and sustainable development. The company maintains a strong research and development pipeline, investing heavily in areas like precision medicine, artificial intelligence applications in healthcare, and sustainable agricultural technologies.