Manager, Brand Strategy, Culture & Partnerships – Body, Hair & Play Zone

What You’ll Do

The Manager, Brand Strategy, Culture & Partnerships – Body, Hair & Play Zone is responsible for leading strategic planning and integrated go-to-market development across applicable products within Sol de Janeiro's portfolio. This role translates business priorities, consumer insights, innovation pipelines, and brand objectives into culturally relevant strategies, activation territories, and integrated launch plans that drive awareness, consideration, consumer adoption, and long-term loyalty.

What You’ll Be Working On

Lead Body, Hair & Play Zone Portfolio Strategy

• Support the development of the long-term category vision and strategic growth agenda.
• Develop portfolio narratives that clearly articulate category priorities, hero franchises, innovation platforms, consumer opportunities, and growth drivers.
• Identify opportunities to strengthen differentiation, relevance, and consumer engagement.
• Partner closely with Product Marketing to ensure innovation strategies support broader business objectives.
• Help define where the portfolio can stretch into new conversations, behaviors, and usage occasions.

Develop Integrated GTM Strategies

• Lead development of integrated strategic briefs and go-to-market strategies and plans for major applicable launches and campaigns for market rollout and regional translation.
• Turn business objectives into clear go-to-market strategies that align stakeholders around consumer insight, strategic objective, audience definition, cultural opportunity, activation territory, partnership opportunities, and success metrics.
• Ensure launches are designed to work cohesively across and drive alignment for products and campaigns.
• Drive cross-functional planning and partnership across Creative & Asset Lists, Mailers, PR, Social, Influencer, Media, Talent, Retail, Ecommerce, and Regional teams.

Identify Cultural & Consumer Opportunities

• Monitor evolving consumer behaviors and trends influencing applicable routines and product adoption.
• Identify white-space opportunities that strengthen category relevance.
• Develop activation territories rooted in culture, community, wellness, self-care, confidence, lifestyle, and routines.
• Translate trends into actionable marketing opportunities.
• Act as a strategic voice on changing consumer expectations.

Support Cultural Partnerships

• Identify partnerships capable of elevating brand awareness, consumer engagement and commercial sales within the applicable category.
• Evaluate opportunities through a strategic framework that considers audience alignment, cultural relevance, brand fit, business impact, and scalability.
• Support activation plans across earned, owned, and paid channels.
• Partner with Communications and Influencer teams to maximize partnership visibility and impact.

Own Budget and Contracting

• This role owns the budget for its product categories.
• This role manages contracts for its specific product category.

Generate Consumer & Competitive Intelligence

• Track category dynamics, competitor activity, emerging brands, and consumer behaviors.
• Develop actionable recommendations informed by cultural trends, social conversations, category shifts, consumer research, and market performance.
• Share learnings that can influence future portfolio planning and growth strategies.

Measure Strategic Effectiveness

• Evaluate launch and campaign performance against established objectives.
• Monitor brand awareness, consumer engagement, launch performance, earned impact, partnership effectiveness, and sales.
• Deliver recommendations to improve future planning and execution.