Manager, Business Analytics
Adelphi Graduate Careers
Summary
The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients' business goals.
Job description
External Facing Responsibilities
- Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
- Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
- Participate in the measurement plan development and execution.
- Ensure timely follow through on all scheduled and ad hoc deliverables.
- Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
- Recommend and implement research that will aid in the consumer insight gathering and strategic process.
- Identify opportunities to continuously improve processes.
- Present reports, POVs and other materials on a regular basis over the phone and in person.
- Contribute to the consumer segmentation and audience identification/exploration processes.
- Design tests to measure the incremental impact of media on business outcomes.
Internal Facing Responsibilities
- Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
- Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
- Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
- Keep in front of industry trends and developments by conducting research and engaging in training.
Requirements
- Industry knowledge in marketing analytics and data
- Intermediate level skills with Excel and PowerPoint
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
- Demonstrated knowledge in audience-based marketing and data-driven advertising
- Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics
- Problem-solving skills to drive issues to resolution
- Proven leadership ability and strong, impactful client relationship experience
- Experience with statistical analysis (familiar with linear regression, data visualization)
- Stellar communication and presentation skills
- Ability to train and coach colleagues for growth: organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management
- Comfortable working in ambiguous situations
- A university degree
- 3-5 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
- Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Benefits
- 401(k) Matching
- Medical, Dental & Vision
- Paid Time Off
Company overview
Adelphi Graduate Careers is the graduate recruitment division of Adelphi Group, a leading global pharmaceutical consultancy and healthcare services organization. Founded in 1986 and part of the Omnicom Corporation since 1998, Adelphi Group provides comprehensive strategic support services across the entire pharmaceutical lifecycle. The company specializes in strategic product development consultancy, health economics and outcomes research, real-world disease understanding, market research, medical communications, and post-marketing brand support services. With a global network of offices across the US, Europe, and Asia employing over 1,000 staff worldwide, Adelphi supports the world's leading pharmaceutical and healthcare organizations to improve patients' lives. The graduate program recruits talented individuals across various disciplines including life sciences, psychology, business studies, and health economics, offering roles in research, health economics, client services, and medical writing. Adelphi has been recognized as the 'Top Pharmaceutical Consultancy in Europe 2025' for its innovation and unique contributions to the life sciences sector.