Manager Business Analytics, Vaccines
GSK
Summary
Are you a curious analytics professional interested in driving performance of our Vaccines Business Unit (VBU)? The Manager, Business Analytics will work on the VBU Insights & Analytics team to develop and execute commercial analyses that are fundamental in opportunity identification and guiding business decisions for the VBU, including marketing mix modeling/investment guidance; business performance drivers' analysis; measurement of pilots and experiments, customer targeting, segmentation, and behavioral analysis. This role requires a strategic, inquisitive mindset and keen business acumen. Your role is to develop analytics and connect those outputs to business decisions. You will interact with and influence several functions, including marketing/sales, and other members of the BU Commercial Insight (CI) lead team, Commercial Data & Analytics, and Analytics Excellence Center of Excellence.
Job description
Key responsibilities
- Proactively identify key opportunities to drive performance by leveraging various Marketing analytics, communicate customer and business insights and data findings, influence decision-making, and drive action to achieve business results
- Collaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Customer Experience, Finance, and Technology teams
- Lead Marketing Analytics within U.S. Pharma Commercial Insights including marketing mix modeling/ROI measurement, campaign/program performance analytics, customer targeting/segmentation and resource allocation
- Create succinct story boards to communicate data learnings influencing business decisions
- Continuously identify opportunities to apply advanced analytics, predictive modeling, machine learning and AI to commercial challenges, and increase efficiencies through process and analytics automation, as well as partnering with Commercial Data Strategy teams ensuring trusted data availability for standard and ad hoc marketing analytics
- Use analytical tools (SQL, Python or R) to complete analyses including: Promotion Impact measurement and optimization, Customer Segmentation and Targeting, Patient analytics and driver analysis
Basic Qualifications
- Bachelor's degree in Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics or related field
- 5+ years of experience in Pharma commercial analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharma
- 3+ Experience of relevant analytical approaches and models, including marketing mix modeling, test vs control, segmentations, clustering methods, promotional response, digital analytics
- Strong experience with managing and analyzing a range of large, secondary transactional datasets & statistical modeling
- Proficiency with analytical (Python, R etc.) & visualization tools as well as PowerBI
- Strong business acumen, analytical and problem solving skills
- Strong executive communication and storytelling skills
Preferred Qualifications
- Master's degree in Computer Sciences, Operations Research, Analytics, Statistics, Finance/ Economics or related
- Experience in commercial analytics focused on vaccines
- Experience in multiple commercial analytics functions like call planning, targeting, customer segmentation, resource allocation/optimization
- Communication and presentation skills as evidenced through impactful presentations
Requirements
- Bachelor's degree in Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics or related field
- 5+ years of experience in Pharma commercial analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharma
- 3+ Experience of relevant analytical approaches and models, including marketing mix modeling, test vs control, segmentations, clustering methods, promotional response, digital analytics
- Strong experience with managing and analyzing a range of large, secondary transactional datasets & statistical modeling
- Proficiency with analytical (Python, R etc.) & visualization tools as well as PowerBI
- Strong business acumen, analytical and problem solving skills
- Strong executive communication and storytelling skills
Benefits
- Comprehensive benefits program
Company overview
GSK plc (formerly GlaxoSmithKline) is a British multinational pharmaceutical and biotechnology company headquartered in London, England. Founded in 2000 through the merger of Glaxo Wellcome and SmithKline Beecham, GSK has grown to become one of the world's leading healthcare companies with operations in over 150 countries. The company specializes in researching, developing, and manufacturing prescription medicines, vaccines, and consumer healthcare products. GSK's therapeutic areas include respiratory diseases, HIV/AIDS, oncology, immunology, and infectious diseases. The company is particularly renowned for its vaccine portfolio and has been at the forefront of developing treatments for major global health challenges. With approximately 70,000 employees worldwide, GSK maintains a strong commitment to scientific innovation and has a significant presence in key markets including the United States, Europe, and emerging economies. The company's mission is to unite science, technology, and talent to get ahead of disease together, aiming to positively impact the health of 2.5 billion people by the end of the decade.