Manager, Client Experience

About the Role

The Weber Shandwick team is seeking a Manager of Earned Media with exceptional earned strategy and media relations prowess to support clients in our Healthcare Practice. The ideal candidate will have experience in health and biopharma reputation-building communications, developing compelling stories and thought leadership, and executing earned and integrated media strategies across healthcare and public health.

Responsibilities

Integrated Media Strategy

Plays an important role in contributing to the development and execution of integrated media strategies for major healthcare, biopharma and public health campaigns, thought leadership initiatives, and product launches.

Understands the healthcare landscape and issues—including scientific, business, policy, media, and cultural developments—that may directly and indirectly impact our clients, integrating these insights into strategic planning.

Strategic Media Relations

• Builds and maintains excellent relationships with key healthcare, science, public health, policy, and general-interest media.
• Creatively and proactively develops media programs and drafts compelling story angles that translate complex healthcare topics into clear, relevant stories for target audiences, utilizing the latest AI technology tools.
• Takes responsibility for executing media relations strategies and developing proposals, press releases, social copy, bylined articles, and other press materials.
• Trendspotting the current news cycle and cultural landscape for ad hoc media opportunities and proactively pitches compelling ideas that advance clients’ health priorities.
• Analyzes and distills meaningful insights from media coverage, sharing perspectives with both internal teams and clients to inform media strategy.

Client Counsel & Collaboration

• Brings a client-focused attitude that results in work being performed to the highest quality standards.
• Serves as a key day-to-day client contact, participates in meetings and presentations, communicates with clients on a daily basis, and provides thoughtful client counsel.
• Conducts and manages the flow of research and work materials necessary to analyze complex client issues. Proofs and edits client-related documents to ensure the highest quality standards.

Team & Agency Support

• Mentors, coaches, and develops direct reports and more junior team members, helping to cultivate their skills and drive results.
• Cultivates and participates in new business opportunities and pitches, contributing to the growth of the Healthcare Practice.

Competencies

• Business Acumen – align talent strategies to drive business goals.
• Client Service – client focus and ability to build trust and rapport across all levels.
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies.
• Collaboration – build strong relationships at all levels across the organization.
• Critical Thinking – ask probing questions; anticipate and address critical talent gaps and needs.
• Conflict Resolution – possess sound judgment and savvy in navigating and resolving complex talent and organizational issues.
• Written & Creative Communication – communicate effectively, clearly, and articulately to counsel clients, with the ability to craft compelling and creative external communications materials across diverse channels and audiences.