Manager, Commercial Marketing
Baxter International Inc.
Summary
The Manager, Commercial Marketing – Digital Health will develop and execute downstream marketing initiatives that drive awareness, customer engagement, product adoption, and commercial growth across the digital health portfolio. This role will translate product strategies, customer needs, and market insights into effective sales enablement, integrated campaigns, content, product launches, and customer engagement programs. The Manager will partner closely with Sales, Product Management, Marketing Communications, Medical Affairs, Regional Marketing, R&D, Services, and other teams. The ideal candidate can simplify complex healthcare technology concepts, manage multiple priorities, and combine strategic thinking with hands-on execution in a fast-paced, matrixed environment.
Job description
What you’ll be doing
- Developing and executing downstream marketing plans, product launch activities, and commercial programs that support portfolio objectives, customer adoption, and growth.
- Creating sales enablement tools, including presentations, messaging guides, solution overviews, customer collateral, objection-handling resources, competitive materials, and training content.
- Partnering with Sales to identify field needs, support customer engagements, address adoption barriers, and improve commercial effectiveness.
- Leading campaign ideation and development, including audience definition, messaging, value propositions, content requirements, channel strategies, and activation plans.
- Developing clear, compelling content that communicates the clinical, operational, financial, and IT value of digital health solutions.
- Conducting downstream Voice of Customer activities through customer interviews, site visits, advisory activities, industry events, and collaboration with customer-facing teams.
- Translating customer feedback into actionable recommendations for commercialization, messaging, adoption programs, and future product strategies.
- Monitoring competitors, market dynamics, customer needs, healthcare technology developments, and industry trends; convert insights into field guidance and marketing recommendations.
- Ensuring marketing materials are accurate, consistent, appropriately reviewed, and aligned with product positioning and business priorities.
What you’ll bring
- Bachelor’s degree in Marketing, Business, Healthcare, Communications, or a related field required; MBA or relevant advanced degree preferred.
- Experience in digital health, healthcare IT, software, connected medical devices, SaaS, medical technology, or complex B2B technology strongly preferred.
- Demonstrated experience in downstream, commercial, product, or integrated marketing.
- Experience developing sales enablement, campaigns, messaging, customer-facing content, product launches, or related commercial programs.
- Strong understanding of segmentation, targeting, positioning, value proposition development, customer insights, competitive intelligence, and campaign measurement.
- Excellent written, verbal, presentation, project management, and organizational skills.
- Ability to translate complex technical and healthcare concepts for clinical, operational, financial, and IT audiences.
- Demonstrated ability to collaborate and influence across a complex, cross-functional organization.
- Ability to travel up to ~30% of the time.
Requirements
- Bachelor’s degree in Marketing, Business, Healthcare, Communications, or a related field required
- MBA or relevant advanced degree preferred
- Experience in digital health, healthcare IT, software, connected medical devices, SaaS, medical technology, or complex B2B technology strongly preferred
- Demonstrated experience in downstream, commercial, product, or integrated marketing
- Experience developing sales enablement, campaigns, messaging, customer-facing content, product launches, or related commercial programs
- Strong understanding of segmentation, targeting, positioning, value proposition development, customer insights, competitive intelligence, and campaign measurement
- Excellent written, verbal, presentation, project management, and organizational skills
- Ability to translate complex technical and healthcare concepts for clinical, operational, financial, and IT audiences
- Demonstrated ability to collaborate and influence across a complex, cross-functional organization
- Ability to travel up to ~30% of the time
Benefits
- Medical, Dental & Vision
- Life Insurance
- Accident Insurance
- Short-term Disability
- Long-term Disability
- Employee Stock Purchase Plan
- 401(k) Matching
- Flexible Spending Accounts
- Educational Assistance
- Paid Holidays
- Paid Time Off
- Paid Parental Leave
- Commuting Benefits
- Employee Discount Program
- Employee Assistance Program
- Childcare Benefits
Company overview
Baxter International Inc. is an American multinational healthcare company headquartered in Deerfield, Illinois, founded in 1931. As a leading global medical device manufacturer, Baxter specializes in developing and producing essential medical products for treating chronic and acute medical conditions. The company operates across three primary business segments: Medical Products and Therapies, Healthcare Systems and Technologies, and Pharmaceuticals. Baxter's extensive product portfolio includes intravenous (IV) solutions, infusion pumps, dialysis equipment for kidney disease treatment, surgical technologies, and hospital pharmaceuticals. With approximately 38,000 employees worldwide and annual revenues exceeding $10 billion, Baxter plays a critical role in global healthcare infrastructure. The company is particularly known for its leadership in IV fluid production, manufacturing approximately 60% of the intravenous fluids used in the United States. Baxter's innovations include pioneering developments in artificial kidney technology and advanced surgical products, serving healthcare providers across more than 100 countries. The company maintains a strong commitment to research and development, investing significantly in medical technology advancements that improve patient outcomes and healthcare delivery efficiency.